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(Couldn't find this posted elsewhere ...)
Good on 'em for the idea, but I don't think I'll be buying ...
Qantas launches range of leisure wear to combat pandemic crisis (Probably paywalled, sorry)
The ongoing quest by airlines to find alternative revenue sources to flying in the devastating COVID crisis, has resulted in Qantas launching a line of leisure wear.
Designed by Martin Grant, the hoodies, sweaters, T-shirts and tote bags, feature the Qantas flying kangaroo logo in various vintages to mark the airline’s centenary year.
Priced from $150 for a T-shirt to $450 for a cashmere sweater, Qantas Loyalty CEO Olivia Wirth predicted the merchandise would be in huge demand from frequent flyers.
“Qantas Frequent Flyers have a great fondness for our brand and heritage,” said Ms Wirth.
“Having our iconic logos appear in such a beautifully designed collection will make this range much sought after for people with a passion for both aviation and fashion.”
Good on 'em for the idea, but I don't think I'll be buying ...
Qantas launches range of leisure wear to combat pandemic crisis (Probably paywalled, sorry)
The ongoing quest by airlines to find alternative revenue sources to flying in the devastating COVID crisis, has resulted in Qantas launching a line of leisure wear.
Designed by Martin Grant, the hoodies, sweaters, T-shirts and tote bags, feature the Qantas flying kangaroo logo in various vintages to mark the airline’s centenary year.
Priced from $150 for a T-shirt to $450 for a cashmere sweater, Qantas Loyalty CEO Olivia Wirth predicted the merchandise would be in huge demand from frequent flyers.
“Qantas Frequent Flyers have a great fondness for our brand and heritage,” said Ms Wirth.
“Having our iconic logos appear in such a beautifully designed collection will make this range much sought after for people with a passion for both aviation and fashion.”