Why is Jack Daniels refer to as bourbon!

[Andyzx]

I know this doesn't quite rank up there in the world problems but we seem to have a few flyers like a drink at 35,000ft and I do to. My next QF flight is 23.55 long hours so I thought I would check out the drink menus that have been posted. I like a bourbon, either straight or cold with ice and water (if it's a good one) or tall with lemonade. So it was with some with annoyance I see the "bourbon" offered is JD. My point is Jack Daniels is not a Burbon and I quote from Mr Daniels himself.

Is Jack Daniel's a bourbon?

Jack Daniel's is not a bourbon - it's a Tennessee Whiskey. Jack Daniel's is dripped slowly - drop-by-drop - through ten feet of firmly packed charcoal (made from hard sugar maple) before going into new charred oak barrels for aging. This special process gives Jack Daniel's Tennessee Whiskey its rare smoothness. It's this extra step - charcoal mellowing – that makes Jack Daniel's a Tennessee Whiskey.

Now I like JD on occasions but would much prefer a Bourbon, a true one not some authentic Tennessee whiskey. I could even be easily be persuaded to have the Woodford offered in F.

Hopefully it doesn't take a letter to the ACCC for misleading descriptions or taking to social media to protest the improper use of language but it does seem time QF upgrade their Bourbon to an authentic version.

Cherrs...

 

[esseeeayeenn]

I was intrigued by this because I always thought Jack Daniels was a particular type of bourbon which was supposedly of higher quality. I did some research because this genuinely interested me and I don't like getting things wrong.

The Oxford English Dictionary defines bourbon as "a kind of American whisky distilled from maize and rye". Which is not particularly helpful.

According to Wikipedia most bourbon is made in Kentucky but:

Tennessee is home to other major bourbon producers, though most of its producers do not call their finished product bourbon; Jack Daniel's is the most well-known example. The methods for producing Tennessee whiskey fit the characteristics of bourbon production, and "Tennessee whiskey" is legally defined under the North American Free Trade Agreement (NAFTA) and at least one other international trade agreement as the recognized name for a straight bourbon whiskey produced in Tennessee.[SUP][36][/SUP][SUP][37][/SUP] It is required to meet the legal definition of bourbon under Canadian law.[SUP][38]
[/SUP]​

[SUP]
[/SUP][SUP]I am aware that many people may edit wikipedia entries so rather than rely on that I looked up the text of Annex 313 of NAFTA which states at point (1):

[/SUP]

Canada and Mexico shall recognize Bourbon Whiskey and Tennessee Whiskey, which is a straight Bourbon Whiskey authorized to be produced only in the State of Tennessee, as distinctive products of the United States. Accordingly, Canada and Mexico shall not permit the sale of any product as Bourbon Whiskey or Tennessee Whiskey, unless it has been manufactured in the United States in accordance with the laws and regulations of the United States governing the manufacture of Bourbon Whiskey and Tennessee Whiskey.
(My emphasis.)

​

[SUP]
Good luck with a misleading or deceptive conduct claim!
[/SUP]

 

[Revolio]

I was intrigued by this because I always thought Jack Daniels was a particular type of bourbon which was supposedly of higher quality. I did some research because this genuinely interested me and I don't like getting things wrong.

The Oxford English Dictionary defines bourbon as "a kind of American whisky distilled from maize and rye". Which is not particularly helpful.

According to Wikipedia most bourbon is made in Kentucky but:

Tennessee is home to other major bourbon producers, though most of its producers do not call their finished product bourbon; Jack Daniel's is the most well-known example. The methods for producing Tennessee whiskey fit the characteristics of bourbon production, and "Tennessee whiskey" is legally defined under the North American Free Trade Agreement (NAFTA) and at least one other international trade agreement as the recognized name for a straight bourbon whiskey produced in Tennessee.[SUP][36][/SUP][SUP][37][/SUP] It is required to meet the legal definition of bourbon under Canadian law.[SUP][38]
[/SUP]​

[SUP]
[/SUP][SUP]I am aware that many people may edit wikipedia entries so rather than rely on that I looked up the text of Annex 313 of NAFTA which states at point (1):

[/SUP]

Canada and Mexico shall recognize Bourbon Whiskey and Tennessee Whiskey, which is a straight Bourbon Whiskey authorized to be produced only in the State of Tennessee, as distinctive products of the United States. Accordingly, Canada and Mexico shall not permit the sale of any product as Bourbon Whiskey or Tennessee Whiskey, unless it has been manufactured in the United States in accordance with the laws and regulations of the United States governing the manufacture of Bourbon Whiskey and Tennessee Whiskey.
(My emphasis.)

​

[SUP]
Good luck with a misleading or deceptive conduct claim!
[/SUP]

nice research Sean.

 

[medhead]

I'd say the misleading bit is the Jack Daniels website which seems to be trying to distinguish from Kentucky bourbon. Parochialism between Kentucky and Tennessee?

 

[opusman]

You should be drinking Scotch whisky anyway

 

[wooley]

You should be drinking Scotch whisky anyway

Should be drinking Japanese Whisky

Suntory and Nikka make some phenomenal whiskies.

 

[Andyzx]

You should be drinking Scotch whisky anyway

Well yes there is that point, just not in Scotland or England where there is plenty of choice I would do so... and a good point it is too

 

[Andyzx]

The Oxford English Dictionary defines bourbon as "a kind of American whisky distilled from maize and rye". Which is not particularly helpful.

i think you have hit on the point of difference here. The source of the sugars that are turned into alcohol and give the the flavour of the final product. Bourbon comes from maize mash and some have Rye added to give a perceptible different flavour. JD is made from maple hard sugars. The process of filtering through charcoal is similar for both JD and most burbons. However it is generally accepted to call them American whiskey's

Yes ens misleading descriptions are difficult to comment on but I would be happy with the real thing...
cherrs
A>

 

[TomVexille]

... Parochialism between Kentucky and Tennessee?

That's an understatement.

 

[medhead]

i think you have hit on the point of difference here. The source of the sugars that are turned into alcohol and give the the flavour of the final product. Bourbon comes from maize mash and some have Rye added to give a perceptible different flavour. JD is made from maple hard sugars. The process of filtering through charcoal is similar for both JD and most burbons. However it is generally accepted to call them American whiskey's

Yes ens misleading descriptions are difficult to comment on but I would be happy with the real thing...
cherrs
A>

The thing is that American whisky is the same thing as bourbon. They are the same thing.

Also jack Daniels is not made from maple hard sugars. The "Hard Sugar Maple" is used to make the charcoal filter. Jack Daniels is already distilled by the time it hits the filter. The sugar that makes the alcohol has already been and gone.

 

[kamchatsky]

In 2003 I went to Jack Daniels Distillery at Lynchburg, TN with friends as we drove around Tennessee. Interesting facts is that the local county where Jack Daniels Distillery is actually a dry county. So at the end of the tour, they served us lemonade instead :shock:

Definitely worth a visit if you do go to Tennessee for holiday.

http://www.jackdaniels.com/visit

 

[Deleted member]

Hopefully it doesn't take a letter to the ACCC for misleading descriptions or taking to social media to protest the improper use of language but it does seem time QF upgrade their Bourbon to an authentic version.

Cherrs...

If I had $1.00 for every time sparkling wine was referred to ( by others) as Champagne, I would be able to retire early!

 

[NoName]

Hopefully it doesn't take a letter to the ACCC for misleading descriptions or taking to social media to protest the improper use of language but it does seem time QF upgrade their Bourbon to an authentic version.

Cherrs...

If I had $1.00 for every time sparkling wine was referred to ( by others) as Champagne, I would be able to retire early!

Yes the sparkling/champagne thing is a pet hate as well. You see it everywhere though sadly. Even on websites for things like Yarra Valley winery tour companies who you would presume should know better.

 

[esseeeayeenn]

If I had $1.00 for every time sparkling wine was referred to ( by others) as Champagne, I would be able to retire early!

I have tried asking for a glass of sparkling wine in both the QF and VA lounges.
After being given glasses of sparkling mineral water, I have opted to ask for champagne.
It may be incorrect but at least I get what I want.
Being right doesn't always make you a winner.

 

[medhead]

I have tried asking for a glass of sparkling wine in both the QF and VA lounges.
After being given glasses of sparkling mineral water, I have opted to ask for champagne.
It may be incorrect but at least I get what I want.
Being right doesn't always make you a winner.

Given its self serve...

I tried asking for champagne in the SIN QF lounge the other weekend. The reply was always "sparkling?"

 

[esseeeayeenn]

Given its self serve...

In Perth, neither the VA nor the QF lounge has a self-serve bar.