
I've Corrected typo to "51% Australian owned and Australian based carrier"
Instead of reading what a journalist says, have a look at the actual BrandIndex....
Qantas Net Score of approx 15, compared to VA2 of 29
Whats missing - Lots of other airlines......
For the "Spirit of Who knows what" a net score about 14-15 below that of VA2 is nothing to crow about.
The "Net Score" is between +100 and -100.
A zero score mean an equal number of respondents had positive and negative recommendations.
+100 means everyone has a positive recommendation
-100 means everyone has a negative recommendation
How many people surveyed?
What about all the other airlines qantas competes against?
And any comparison with apr 2023?
Basically a useless analytic for Brand reputation without a longer period of review and number and number of people surveyed
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