Why Are Credit Cards Moving to Monthly Fees?

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In 2020, CommBank Ultimate Awards became one of the first Australian credit cards to introduce a monthly fee instead of the more traditional annual fee. This card offers a $35 monthly fee that CommBank waives each month that you spend over $4,000 on the card.

CommBank has since moved all its other personal credit cards across to monthly fees as well. Other Australian banks are starting to follow suit.

This month, for example, NAB relaunched its NAB Rewards Signature credit card with a range of changes including the removal of international transaction fees. Another change was the switch from a $295 annual fee to a $24 monthly fee. That’s equivalent to $288 per year, although the monthly fee will be waived whenever you spend at least $5,000 in the month.

The new Westpac Lite credit card also has a monthly fee ($9 per month), as does the new Amex Essential Rewards card. The Essential Rewards, which also has some rather interesting bonus point-earning categories, has a $9 monthly fee ($108/year).

The Amex Essential Rewards card

American Express Essential Rewards Credit Card
Earn
1

American Express Membership Rewards points on everyday purchases

Signup Bonus

60,000 Membership Rewards Bonus Points

Apply by 03rd Dec 2024

Annual Fee
$9 per month
Go to offer

Why are banks moving to monthly fees?

The switch from annual to monthly credit card fees is starting to become a bit of a trend. Why?

Businesses typically prefer that customers purchase annual rather than monthly subscriptions, as that way they receive the full year’s worth of revenue upfront. But there are a few reasons why monthly fees could work better for some banks.

Firstly, some potential customers might be put off by a high initial annual fee that they have to pay upfront. Breaking the fee down into smaller monthly payments could make the product more attractive to some consumers.

Secondly, this could also reduce the number of people who cancel their credit cards just before the next annual fee is due.

There could be other reasons as well.

Monthly fee waivers in exchange for card spend

Interestingly, many of these new cards waive the monthly fee during each month that a customer spends over a certain amount on the card. This could be a clever strategy to keep customers using the card regularly and as their primary method of payment.

Banks earn revenue from interchange fees whenever someone spends money on their credit card. And the more money someone spends on their card, the more likely the bank will also pick up additional revenue from other fees or charges.

What do you think?

Do you prefer annual or monthly credit card fees? Let us know on the Australian Frequent Flyer forum:

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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Great development for churners 🙂

Reply 1 Like

Monthly fees would be better for churning purposes.

Reply 1 Like

Monthly is good for me - NAB waives them if a modest spend achieved.

Reply 1 Like

Good move, I like it monthly 👍🏻

Reply 1 Like

Interesting development. Usually with these changes it is clear who wins/loses but is it less clear in this case?

In theory, card providers would benefit from:
- less cancellations by those who are put-off by having a large fee in one month;
- more transaction revenue if the fee waivers end up encouraging more spend;

Card holders benefit from:
- only paying the card fee a month in advance rather than a year in advance (including those who cancel cards / churn);
- waiver of fee if transaction thresholds are met (although could be a dubious benefit if cardholder starts spending more than they typically would to clear this threshold).

Anything else to it?

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My initial reaction was to cancel the CBA card, however as my insurance was due and I was offered monthly payments at no extra cost, I decided to pay the insurance monthly on the card that was sufficient to eliminate the monthly card fee.

Reply 3 Likes

Monthly fees would be better for churning purposes.

As long as the point bonuses don’t match 😉

Reply 2 Likes

And one of the big differences when CBA introduced the monthly fee was the waiver of the fee for any month when you achieve a minimum spend threshold, meaning bigger spenders can end up with no fees. That is where I see the benefit for people earning points from credit card spending.

Reply 2 Likes

Monthly fees would be better for churning purposes.

Yeah, but Commbank has also nerfed its sign up bonuses.

Reply Like

As long as the point bonuses don’t match 😉

That's the main danger.

But I think it is far from certain that they will move to monthly sign-up bonuses. It takes away some of the sugar rush that gets people to sign up in the first place. If you see an ad for '120K points' and then see it is actually '10K points per month for the first 12 months', a lot of people with impatience will be turned off and go look elsewhere.

The only way it's going to work is if all the banks move in unison. Which given how frequently they do on other issues, isn't completely beyond the realm of possibility.

Reply 1 Like

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