The Joy of Visiting Emerging Tourist Destinations

Nizwa Fort, Oman
Destinations like Oman have lots to offer to tourists, but aren’t overcrowded. Photo: Matt Graham.

Visiting a popular holiday destination with an established tourism industry can be lots of fun. These destinations are typically easy to reach with a choice of flights, plenty of hotels available and lot of things for tourists to do.

The downside is that destinations like Paris, Barcelona or Bali are often overrun with tourists.

To be clear, these destinations are worth seeing and have a lot to offer. Many visitors thoroughly enjoy their holidays. But if you’re seeking adventure, you may instead end up feeling like part of an assembly line – seeing the same sights and participating in the same cookie-cutter holiday as millions of other tourists that have come before you.

Paris, France
Paris, France. Photo: Matt Graham.

Venice, for example, is beautiful and has a rich history. A major international airport is just a short boat ride away, so it’s relatively easy to reach. But it’s notoriously expensive and crowded. It’s also surprisingly difficult to find a restaurant in Venice that serves authentic Italian food at an affordable price – the vast majority are simply tourist traps.

Restaurant menu in Venice
An example of a typical restaurant menu in Venice. While some of the options may look tempting, many restaurants there are simply tourist traps with overpriced, poor quality food. Photo: Matt Graham.

Sometimes visiting a popular tourist destination outside of the peak season makes for a better experience. However, there is often a good reason that it’s off-peak – for example, if you visit the Greek Islands in winter, you’ll probably find that the weather is cold and most hotels are closed.

At the other end of the spectrum, adventure-seekers may find it very rewarding to visit countries without any sort of established tourism industry. For example, you could have a spectacular experience in places like Tajikistan, Nigeria, Bangladesh or Bahrain – especially if you happen to know some locals or have a great tour guide.

But these destinations can also be very challenging. Visas may be expensive and difficult to obtain, and there is often little infrastructure in place to support tourism as the country isn’t really expecting foreign vacationers to turn up. Once you arrive, you might not find many tourist attractions either.

Emerging destinations: A happy middle-ground?

In countries with emerging tourism industries, such as Laos, Uganda, Kazakhstan, Uzbekistan, Greenland or Oman, you can enjoy the best of both worlds. These are not widely known as tourist destinations, but they actively want tourists – and are therefore taking steps to make it easier for people to visit.

While it might not be for everyone, Saudi Arabia has also recently taken major steps to encourage tourism as attempts to diversify its economy.

These emerging tourism countries generally don’t have arduous visa application processes. They want to make it easy, not difficult, for visitors to come. They have also built (or are in the process of constructing) infrastructure to support a growing tourism industry.

At the same time, because most people don’t consider emerging tourist destinations when booking a holiday, they usually aren’t crowded. You’ll likely have a more authentic and unique experience. Accommodation is likely to be affordable. And the locals will actually be happy to see you – rather than complaining about all the tourists!

One of my all-time favourite travel experiences was a trip to Turkestan, a historic city in Kazakhstan which is home to a world-class mausoleum that has more camels roaming around than tourists. The entrance fee was barely a couple of dollars and we almost had the place to ourselves.

Turkestan, Kazakhstan
Turkestan, Kazakhstan. Photo: Matt Graham.

You don’t necessarily have to travel to the other side of the world to enjoy this kind of experience. For example, you might get a lot out of extending a holiday to Bali to also visit another Indonesian island.

Have you found it worthwhile to travel off the beaten track? Or perhaps you have a recommendation of an emerging tourist destination to consider? Join the discussion on the Australian Frequent Flyer forum!

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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my wife and i travel a lot around March / September timeslots when it's off-peak and love it for exactly that reason, we visited Venice in March, a time period when there were no cruise ships and the whole city was lovely and quiet - we got lucky with clear weather, it was cold but nothing a good jacket and a beanie didn't take care of (we were off to the ski slopes afterwards, so we were prepared) - the photos i was sending to my mates were all coming back with comments like "wow how come it's so quiet? we couldn't even cross that bridge because there were so many people there it was like a nightclub!"

The tourist traps in Venice thing is real, we struck it in Rome a lot too - the piazzas are scenic and if you want to spend 8 euros on a pot of heineken you can get a wonderful view while you have a rest from walking around, but if you're after a good meal - walk a couple of "blocks" away down basically any side street and the food will be half the price and twice as good.

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found Rwanda excellent and the Atacama Desert and northern towns in Chile so interesting.. Panama was a bit worse than expected and don’t bother with Cuba for a few years

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We are visiting Saudi Arabia - Jeddah - on a cruise stop next May. Off the beaten track but can't imagine it will capture us. Well, I hope not! And two stops in Oman too! Muscat and Salalah! Last time we were in Muscat 30 years ago it was a refueling stop, we weren't allowed to leave the plane and there were armed troops around the plane. The visa for Saudi Arabia was over $200 per person! Includes medical insurance. That must stop.

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We are visiting Saudi Arabia - Jeddah - on a cruise stop next May. Off the beaten track but can't imagine it will capture us. Well, I hope not!

We cruised into 2 ports in Oman a couple of years ago. Interesting was indeed he best word to describe both!

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We cruised into 2 ports in Oman a couple of years ago. Interesting was indeed he best word to describe both!

Let me guess. Muscat and Salalah. As are we. Hear the harbour in Muscat is lovely and it has the oldest Bazaar in the world. Shopping!

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Let me guess. Muscat and Salalah. As are we. Hear the harbour in Muscat is lovely and it has the oldest Bazaar in the world. Shopping!

Yes and unfortunately the bazaar wasn’t included in any day trips bizarrely The Sultan’s private boat was the only other ship in Muscat harbour! Must see if I can find a photo or two

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His little day boat

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and don’t bother with Cuba for a few years

Would be interested in what is behind this comment?

The half dozen or so couples I have spoken to that have visited in the last 5 years have raved about a must go destination.

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found Rwanda excellent and the Atacama Desert and northern towns in Chile so interesting.. Panama was a bit worse than expected and don’t bother with Cuba for a few years

Just back from a fantastic trip to Cuba, didnt see any issue, i went now before it gets overrun with american tourists

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Yes and unfortunately the bazaar wasn’t included in any day trips bizarrely The Sultan’s private boat was the only other ship in Muscat harbour! Must see if I can find a photo or two

We plan on taking a dhow cruise for four hours leaving several hours for shopping. Some nice excursions in Muscat. Several to the bazaar but it's walkable from the ship anyway.

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