Guide to Buying an iPhone Duty Free in Australia

JB Hi-Fi store at Heinemann Duty Free in Sydney Airport Terminal 1
You can buy an iPhone from duty-free when departing on an international flight from selected Australian airports. Photo: Matt Graham.

Thinking about buying a new smartphone, tablet or smart watch? If you’re travelling overseas soon, you could save by buying your iPhone duty free before you depart Australia.

JB Hi-Fi has duty-free stores in the international terminals of Sydney, Brisbane, Melbourne and Perth airports. When buying duty free, you can avoid paying the 10% Goods & Services Tax (GST). But is this a good deal?

Duty-free vs regular Apple iPhone & Watch pricing

Australian Frequent Flyer recently checked the cost of buying different types of new iPhones and Apple Watches from the JB Hi-Fi duty-free store at Sydney Airport. These prices exclude GST as this isn’t payable on purchases made after clearing customs and immigration when leaving the country.

A selection of Apple iPhones available to buy from Sydney Airport duty-free shopping
A selection of iPhones available to buy from Sydney Airport duty-free shopping. Photo: Matt Graham.

We then compared these prices to the equivalent cost of buying through JB Hi-Fi or directly from Apple in Australia.

In general, JB Hi-Fi at the Heinemann Duty Free store in Sydney Airport’s international terminal had the lowest pricing. In fact, as some items were on sale until 1 July 2024, the savings on certain products were quite significant compared to buying from an Apple Store.

However, on many products, the discount for buying an iPhone duty-free in Australia was less than the 10% saving you would expect if you simply removed the GST from the regular JB Hi-FI price.

Apple phones and watches for sale at the JB Hi-Fi duty-free store at Sydney Airport Terminal 1
The JB Hi-Fi store at Sydney Airport Terminal 1. Photo: Matt Graham.

Here’s a full comparison of the different prices we found on selected Apple products in Australia, as of June 2024:

ProductSydney Airport Duty Free priceJB Hi-Fi regular price Apple Store price
iPhone 15 Pro Max (256GB)$1,845$1,937$2,199
iPhone 15 Pro (1TB)$2,380$2,499$2,749
iPhone 15 Pro (128GB)$1,511$1,587$1,849
iPhone 15 (512GB)$1,761$1,849$2,049
iPhone 14 (128GB)$1,035$1,087$1,299
iPhone 14 Plus (256GB)$1,416$1,487$1,699
iPhone SE Third Generation (64GB)$673$707$719
iPhone 13 (256GB)$1,237$1,287$1,299
Apple Watch Ultra 2 (49mm)$1,322$1,399$1,399
Apple Watch Series 8 (41mm)$761$1,099N/A

You can buy duty-free iPhones and other electronics from the JB Hi-Fi stores in the international departure terminals at Sydney, Melbourne, Perth and Brisbane airports. There’s also now a JB Hi-Fi duty-free store at Brisbane international arrivals.

Claiming back GST through the Tourist Refund Scheme

As an alternative to buying a new iPhone right before you board your flight out of Australia, you could buy it up to 60 days before departing and then claim back the GST.

Using the Tourist Refund Scheme, you can buy your new phone (or anything else) from any Australian shop of your choice. You’d need to spend at least $300 and keep your receipt (which must have your name on it if the purchase is over $1,000). You’d also need to take the unused item/s with you out of Australia.

At the airport, you would need to present the goods and your receipt/s at the Tourist Refund Scheme (TRS) office. You’ll then receive a refund of the GST directly to your credit card or bank account.

Tourist Refund Scheme (TRS) office in Sydney Airport
Tourist Refund Scheme (TRS) office in Sydney Airport. Photo: Matt Graham.

Read our Tourist Refund Scheme (TRS) guide for more details about how this works.

Bringing items with you back into Australia

There is one catch. If you plan to bring your new iPhone with you back into Australia when you return from your trip, you might need to repay the GST. But this isn’t always the case.

When you make a TRS claim or an expensive duty-free purchase upon departure from Australia, Border Force may flag you for extra checks when you return. So, if you’re bringing tax-free goods back with you that are above the duty-free allowance, you should declare this.

The good news is that most people get a duty-free allowance of $900. This is reduced to $450 for children and airline crew members. You can pool this allowance between passengers. For example, if you’re travelling with one other adult, you get a combined allowance of $1,800.

If you used your new phone while you were overseas, it may have depreciated and be worth less when you return than what you paid before you left the country. Also, personal goods that you’ve owned for more than 12 months at the time of entering Australia are not subject to taxes.

Some advantages of buying directly from Apple

Of course, you won’t be able to buy your new iPhone or watch directly from Apple if you buy it at the airport. You may prefer to make your purchase directly from Apple if you want to trade in an old device or take advantage of complimentary services such as engraving. You can still claim a TRS refund if you make your purchase less than 60 days before leaving Australia.

Another clever strategy to save a bit more money when shopping with Apple is to purchase discounted gift vouchers. For example, NRMA customers can get a 4% discount on Apple gift cards.

Apple gift card bonus Everyday Rewards points
Example of an Everyday Rewards offer on Apple gift cards.

You could also collect lots of bonus points by buying Apple gift cards from Woolworths or Coles when the supermarkets offer large amounts of bonus points. Then, simply redeem your gift cards towards your purchase at any Apple Store.

Credit cards with smartphone screen insurance

American Express Explorer
Earn
2

American Express Membership Rewards points on everyday purchases

Signup Bonus

50,000 bonus Membership Rewards Points

Annual Fee
$395 p.a.
Read the guide
American Express Platinum Edge
Earn
1

American Express Membership Rewards points on everyday purchases

Signup Bonus

No current signup bonus

Annual Fee
$0 in the first year, $195 p.a.
Read the guide
American Express Essential Rewards Credit Card
Earn
1

American Express Membership Rewards points on everyday purchases

Signup Bonus

Up to 80,000 bonus Membership Rewards points

Apply by 23rd Jul 2024

Annual Fee
$9 per month
Read the guide
NAB Rewards Signature
Earn
1.5

NAB Rewards Points on everyday purchases

Signup Bonus

Up to 180,000 NAB Rewards Points

Annual Fee
$24 monthly fee, can be reversed when you spend $5,000 or more in a statement period.
Read the guide
The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 80 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
________________________

Related Articles

Community Comments

Loading new replies...

Hello everyone

Has anyone passed through Sydney International Airport recently and noted the duty free prices for the iPhone 15 Pro? (Are they just selling less GST?)

Just curious if I should buy it outside and claim the GST back through TRS or if it is actually cheaper when purchased Duty Free at the airport

Thanks!

Can’t help you on the Sydney Duty free pricing. However what I’ve done this year is to buy Apple gift cards from BIGW earlier this year when there was a 20x point offer, effectively 10% discount (though mine converted to QFF points), then bought my iPhone about a month before travel direct from an Apple Store. Then claimed the GST from the TRS on departure. I used the TRS App to streamline the claim process.

Reply 4 Likes

click to expand...

Just a reminder that this facility - either the duty-free airport store or TRS - is only for those taking the iPhone permanently out of Australia. If you are an Australian resident and bring it back, you will need to repay that GST on entry. There seems to be some misunderstanding on this point, and Customs is getting a lot better at enforcing it (they will target Australian residents who have used TRS, and check serial numbers of things like iPhones).

Reply 3 Likes

Just curious if I should buy it outside and claim the GST back through TRS or if it is actually cheaper when purchased Duty Free at the airport

There is no Duty Free apple Store
The Duty free franchise is owned by Heinemann

You can look up the prices and compare duty free and non duty free. It is not Apple price less GST. It is Apple price less GST + Heinemann margin + Sydney Airport profit. This is not just for Apple but for every brand Heinemann sells

Of course, you have to factor in time/inconvenience claiming the TRS at the airport. But if you are taking the phone back into AU you can get pinged for GST whether you buy DF or buy from Apple in Sydney then claim TRS (depending on your duty free allowance)

But please spend your money at the Duty Free
Through my super fund I have an interest in encouraging people to spend their hard earned at the Duty Free. It only increases Sydney Airport profits and my superfund benefits đź‘Ť

Reply 5 Likes

click to expand...

Just a reminder that this facility - either the duty-free airport store or TRS - is only for those taking the iPhone permanently out of Australia. If you are an Australian resident and bring it back, you will need to repay that GST on entry. There seems to be some misunderstanding on this point, and Customs is getting a lot better at enforcing it (they will target Australian residents who have used TRS, and check serial numbers of things like iPhones).

Well not necessarily. The duty free allowance is $900 per person which is doubled if travelling with your partner. No GST was payable on our return home for my iPhone purchase.

Reply 9 Likes

A search of the Heinemann website has a listing for iPhone 14 Pro.

nothing for 15 Pro.

As per @luckypierre post above, if the combined allowance of two people travelling together is utilised then there is no GST due up to the $1800 combined limit, on returning to Oz.

Also note the banner regarding a 5% discount - it has conditions.

Reply 1 Like

Well not necessarily. The duty free allowance is $900 per person which is doubled if travelling with your partner. No GST was payable on our return home for my iPhone purchase.

Also remember depreciation. Even if the item you have purchased is over the allowance limit, it is worth less second hand after you have used it overseas, and you would only need to pay GST back on this reduced value - still netting you a saving.

New TRS rules? Goods no longer included in cap?

Reply 2 Likes

IME for phones/tablets/electronics you can always get a better price at non-duty free stores, especially today with black-friday sales; then just claim back the GST via TRS.

Reply 5 Likes

IME for phones/tablets/electronics you can always get a better price at non-duty free stores, especially today with black-friday sales; then just claim back the GST via TRS.

And need to buy within 60 days of departure to make the TRS claim.

Reply Like

And need to buy within 60 days of departure to make the TRS claim.

Yes and the other advantage of buying retail/online is you can open and set up the new device before departure to make sure there are no issues and all is working as it should.

Buying at airport means you only have the lounge time to set it up.

Reply 2 Likes

Just a reminder that this facility - either the duty-free airport store or TRS - is only for those taking the iPhone permanently out of Australia.

As mentioned above, this is not correct. We all have our DF limits whether bought in Oz or OS (and bringing items into Oz).

If you are an Australian resident and bring it back, you will need to repay that GST on entry.

Only if you exceed your limit (individual or pooled). $1800 if travelling with someone.

There seems to be some misunderstanding on this point, and Customs is getting a lot better at enforcing it (they will target Australian residents who have used TRS, and check serial numbers of things like iPhones).

The only misunderstanding would be the individual completing their customs declaration. It’s the same Yes/No (do you have > $900 question) that’s been there forever. But not everyone knows about the ability to pool allowances - which ABF don’t advise on the form.

Note: it is an offence to give a false declaration. But a phone out of the box and in use is more likely to be waved through than one still in shrink wrap.

Yes and the other advantage of buying retail/online is you can open and set up the new device before departure to make sure there are no issues and all is working as it should.

Buying at airport means you only have the lounge time to set it up.

This!

NRMA also gives discount Apple vouchers. If you’re lucky you can align a purchase with an AMEX $100 cash back (SYD+1 picked up a new iPhone recently using NRMA vouchers, my AMEX cash back and TRS GST refund - oh, and Trade in! (But the invoice amount for GST is pre trade in 🤫). That’s another good reason to buy direct from Apple!

Reply 4 Likes

click to expand...