Virgin Australia to Buy Back Velocity Stake
Virgin Australia will regain full ownership of its Velocity Frequent Flyer loyalty program after selling a 35% stake to Affinity Equity Partners in 2014. Virgin will pay $700 million to
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Loyalty Program
Loyalty Program is a popular topic at the Australian Frequent Flyer. All frequent flyer programs are essentially loyalty programs. But there are other non-airline loyalty programs, such as the loyalty programs associated with hotels.
Using Status Benefits & Earning Points with Different Programs
If you hold status with an airline, you’ll often feel obliged to continue crediting points to that airline’s frequent flyer program in order to use your status benefits when you
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AFF Response to ACCC Report on Loyalty Schemes
Last week, the Australian Competition & Consumer Commission (ACCC) released a draft report on customer loyalty schemes in Australia. The report identified “significant concerns” held by the ACCC surrounding data practices,
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ACCC Shares “Significant Concerns” Over Loyalty Programs
The Australian Competition and Consumer Commission (ACCC) has expressed “significant concerns” over the practices of frequent flyer, supermarket and credit card loyalty programs in Australia. In a 97-page draft report
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BP Switches Loyalty to Qantas Frequent Flyer
BP will terminate its partnership with Virgin Australia’s Velocity Frequent Flyer program, choosing to instead partner with Qantas Frequent Flyer. BP initially sought to end its Velocity Frequent Flyer tie-up in
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