Is Loyalty a Trap?
You’re better off abandoning loyalty programs and forgoing status, according to one member. They believe loyalty has become increasingly meaningless as the relationship is skewed so heavily in favour of
Read moreLoyalty Program
Loyalty Program is a popular topic at the Australian Frequent Flyer. All frequent flyer programs are essentially loyalty programs. But there are other non-airline loyalty programs, such as the loyalty programs associated with hotels.
Is Airline Loyalty Dead?
One member is considering abandoning their loyalty to Virgin Australia in favour of a “best fare of the day” policy. This member currently holds Platinum status with Virgin. But they
Read moreQantas Loyalty Abandoned
This week one member reveals why they abandoned their loyalty to Qantas. After years of successive frequent flyer program devaluations, this member felt like their loyalty was no longer a
Read moreAccor Devalues Le Club Loyalty Program
Accor Hotels is making significant changes to its “Le Club” loyalty program. From next year, it will become much more difficult to earn and maintain status with the program. Le
Read moreClimbing the Airline Status Ladder
Many travelers are lured by the benefits of Gold and Platinum airline status. Complimentary lounge access, more upgrades, no queues and extra points make the status chase tempting. But is
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