Velocity Teases More Partner Airline Benefits

Velocity Teases More Partner Airline Benefits
Virgin is working to make its airline partnerships more rewarding for Velocity Frequent Flyer members. Photo: Virgin Australia.

Virgin Australia’s Velocity Frequent Flyer program recently introduced a new partnership with Qatar Airways, while also adding lounge access as a benefit for Velocity Gold and Platinum members travelling on Air Canada.

Both of these have been positive developments for Velocity, and there could be more good news on the way. Qatar Airways and Air Canada have hinted that even more reciprocal benefits could be on the way for Velocity Frequent Flyer members. Hawaiian Airlines, too, could soon expand its partnership with Virgin Australia to offer reciprocal status tier benefits.

More reciprocal status benefits for Virgin Australia & Air Canada flyers

Virgin Australia first launched its partnership with Air Canada in early 2021, offering the opportunity for members of both Velocity and Air Canada’s Aeroplan program to earn and redeem points on the other airline. Velocity members can also earn status credits on Air Canada flights, while Aeroplan members can earn Status Qualifying Miles (but not Status Qualifying Dollars) on Virgin Australia domestic flights.

Until recently, that was the extent of the partner airline benefits for Velocity members. But earlier this month, the two airlines began offering reciprocal access to their airport lounges to Gold and Platinum frequent flyers of the other airline.

The Maple Leaf Lounge in Winnipeg
The Air Canada Maple Leaf Lounge in Winnipeg. Photo: Air Canada.

At this stage, there are still no other reciprocal status benefits. This means Velocity Gold and Platinum members do not receive any additional benefits such as an extra baggage allowance, priority check-in or priority boarding when flying with Air Canada. There’s also no lounge access available in Australia or New Zealand when flying in Air Canada Economy or Premium Economy, as Air Canada does not operate its own airport lounges here and Velocity hasn’t made any alternative arrangements.

But this could soon change as well. In an announcement sent to various industry stakeholders, Air Canada said that offering lounge access to Velocity members was “the first of further exciting reciprocal benefits to come with Virgin Australia” and that customers “can look forward to more news from us in the months ahead”.

Virgin, Qatar to launch “market leading proposition for business travellers”

Virgin’s new strategic partnership with Qatar Airways is already quite extensive. Velocity members can earn points & status credits, redeem points (including for some reward seats not offered to Qantas Frequent Flyer members) and receive reciprocal status benefits on Qatar Airways flights.

As part of this announcement, Qatar Airways and Virgin Australia hinted that they will also launch a new loyalty proposition for business travellers of both airlines.

“Coming soon, Virgin Australia and Qatar Airways will launch a market leading proposition for business travellers, providing more choice and value for business flyers travelling between Australia, the Middle East and Europe,” both airlines said in a joint press release.

This could involve the Virgin Australia Business Flyer program, or could perhaps be something completely new. Watch this space…

United MileagePlus members can now earn Premier qualifying credit on Virgin Australia

When Virgin Australia launched its other major new partnership this year, with United Airlines, this originally did not include the opportunity for United MileagePlus members to earn Premier qualifying credit (which counts towards status) on Virgin Australia flights.

But this recently changed, and Virgin Australia is even now a “preferred partner” of United, meaning United MileagePlus members can earn Premier Qualifying Points at a higher rate than with non-preferred partners.

Virgin Australia and United Airlines will become partners in 2022
United frequent flyers can now earn Premier Qualifying credit on Virgin Australia flights. Image: Virgin Australia.

Reciprocal status benefits to come on Hawaiian Airlines?

At this stage, Hawaiian Airlines now remains the only major international partner airline of Virgin Australia not to offer any reciprocal status tier benefits to Velocity Silver, Gold or Platinum members. But this could soon be changing as well, and for the better.

Hawaiian Airlines A330 international Business/domestic First Class
Hawaiian Airlines A330 Business Class. Photo: Hawaiian Airlines.

In an interview with Point Hacks earlier this year, Virgin Australia CEO Jayne Hrdlicka hinted that the airline was in talks to expand its frequent flyer partnership with Hawaiian Airlines.

“We’re going to work hard to make sure that Virgin Australia guests have the ability to leverage the infrastructure of our partners in the same way that their guests would,” Hrdlicka said.

The Regional Director for Australia and New Zealand for Hawaiian Airlines, Andrew Stanbury, echoed these comments.

“We’ve got a number of things on the table to discuss over the next six months [with Virgin Australia],” Stanbury told Point Hacks last month.

 

You can leave a comment or discuss this topic on the Australian Frequent Flyer forum.

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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Pulling apart the article...

The Air Canada benefits would be welcome, it wouldn't hurt to offer an extra checked bag, priority through the airport (check-in/security/boarding) plus lounge access in Australia!

Additionally I find it amusing that VA is now a UA "preferred partner" but reports on AFF indicate that many UA agents have no idea UA/VA are partners and therefore are being charged for baggage. At this stage VA status isn't showing in the UA system correctly which causes these issues. Furthering this it'd be great if they could expand lounge access to cover domestic only flights (Star Alliance Gold's get this) and UA status holders get this when flying VA so it seems like VA status holders are getting the raw end of the bargain.

The Qatar partnership is also a bit lacklustre, as a QF gold I get free QR seat selection however if I switch the frequent flyer number out to a VA number the free seats vanish. Additionally the lack of extra checked luggage is a notable benefit missing from the QR/VA partnership (QR status holders get extra luggage on VA).

Finally it'll be interesting to see what benefits VA/HA can come up with. Things like priority check in, security, boarding and a free checked bag would be good but I can't see them rolling out wide scale lounge access. Until recently even HA's only Platinum members (they have two tiers Gold and Platinum) didn't even get lounge access at overseas airports. Within Hawaii the lounges are so busy anyway that there'd be little benefit even giving VA elites access.

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Would be great if they actually started selling codeshare flights with Singapore Airlines. Unsure of the day as they received ACCC approval.

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Furthering this it'd be great if they could expand lounge access to cover domestic only flights (Star Alliance Gold's get this) and UA status holders get this when flying VA so it seems like VA status holders are getting the raw end of the bargain.

The Qatar partnership is also a bit lacklustre, as a QF gold I get free QR seat selection however if I switch the frequent flyer number out to a VA number the free seats vanish. Additionally the lack of extra checked luggage is a notable benefit missing from the QR/VA partnership (QR status holders get extra luggage on VA).

Finally it'll be interesting to see what benefits VA/HA can come up with. Things like priority check in, security, boarding and a free checked bag would be good but I can't see them rolling out wide scale lounge access. Until recently even HA's only Platinum members (they have two tiers Gold and Platinum) didn't even get lounge access at overseas airports. Within Hawaii the lounges are so busy anyway that there'd be little benefit even giving VA elites access.

UA doesn't give lounge access to its own Golds, so I can understand why they aren't chomping at the bit to offer it to VA. The only reason Star Golds get it is because the alliance forces them to, notwithstanding however UA chooses to treat its own members.

Will be interesting to see if the QR glitch you noted is fixed... I think most can appreciate initial teething issues but there appears to be a bit of a pattern where VA's international partnerships are poorly implemented among many partners (Etihad and formerly Delta being two outliers). Weird QR didn't reciprocate on the baggage --- but another example of VA offering more to a partner's elites than that partner is willing to offer VA's.

As for HA, the benefits you note would be appreciated, but ultimately, given their lounges are only in Hawaii and not much to write home about, it's not a huge one. Same issue at HA as UA in terms of how they don't offer access even to their own members, and unlike UA, HA doesn't have any alliance rules hanging over their head in relation to how they treat any of their other partners.

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