Virgin Business Class Better Value than Qantas in 2022?

Virgin Australia 737 Business Class 2022
Virgin Australia offers a great domestic Business Class product in 2022. Photo: Virgin Australia.

In early 2021, I wrote that Qantas in-flight catering was miles ahead of Virgin Australia. But Virgin Australia has massively improved its Business Class offering since then… while also slashing its Business airfares.

At a basic level, Qantas and Virgin Australia now provide very similar domestic Business Class products. Both airlines have lounges, the Boeing 737 Business seats are similar, and both airlines provide reasonably good meals on board. But lately, Virgin Australia just seems to be doing a lot of little things better. Those many small things add up to a big difference in the overall experience.

In my opinion, Virgin Australia now has a Business Class service that’s just as good as Qantas – if not better – for a fraction of the price.

Virgin & Qantas Business Class catering

On all domestic Business Class flights, Virgin offers a choice of two meals along with a side like cheese & crackers. Additional snacks are also available from the “secret” pantry menu on request, and on longer flights a dessert or additional sides are also served with the main meal.

Overall, I’ve been impressed with the variety of meals I’ve been served on Virgin since the airline relaunched its Business Class menus a year ago. On a recent Melbourne-Sydney flight, for example, I was served a delicious chicken cacciatore for dinner.

Chicken cacciatore served on a Virgin flight from Melbourne to Sydney
Chicken cacciatore served on a Virgin flight from Melbourne to Sydney. Photo: Matt Graham.

On another recent flight from Melbourne to Canberra, departing at 11am, I was served a “burrito power bowl” which was fresh, tasty and healthy.

"Burrito power bowl" served on a Virgin flight from Melbourne to Canberra
“Burrito power bowl” served on a Virgin flight from Melbourne to Canberra. Photo: Matt Graham.

You can see lots more photos of what Virgin Australia is currently serving in Business Class on the dedicated Australian Frequent Flyer thread.

Over the past year on Qantas, I’ve seen some rather ordinary Business Class meals. For a time, many flights seemed to be catered only with pies, toasted sandwiches or sausage rolls – the latter of which was the only meal choice I had on a flight from Sydney to Coffs Harbour in 2021.

Sausage roll served on a Qantas flight from Sydney to Coffs Harbour
Sausage roll served on a Qantas flight from Sydney to Coffs Harbour. Photo: Matt Graham.

There are plenty of other examples of similar Qantas Business Class meals documented in AFF’s “Qantas Business Class meals” thread.

Qantas does seem to have lifted its game since then in the Business Class catering department. The Qantas menus also seem to be rotated more frequently than on Virgin.

Earlier this month, I was pleasantly surprised to receive a hot dinner on a short Canberra-Sydney flight with Qantas which was very good. (This was in stark contrast to another Qantas Sydney-Canberra flight last year where no meals were served at all in Business – only drinks and pretzels.)

Chicken with vegetables in a mushroom sauce served on a Qantas flight from Canberra to Sydney
Chicken with vegetables in a mushroom sauce served on a Qantas flight from Canberra to Sydney in March 2022. Photo: Matt Graham.

So, while there are some differences, I would say the Business Class meals on Qantas & Virgin are about on par at the moment.

Where Virgin’s domestic Business Class experience beats Qantas

One noticeable difference on the catering side of things is that Virgin serves spirits in Business Class.

Despite calling itself the “spirit of Australia”, Qantas stopped serving spirits in domestic Business Class at the start of the pandemic and still hasn’t brought them back despite many customers requesting this.

Another key point of difference is the pre-departure beverages. On Virgin, you’re offered a glass of still water, sparkling water or sparkling wine. On Qantas, the flight attendants just hand out a small bottle of water (if they remember).

Boarding on Virgin Australia is a breeze as a Business passenger, with access to a priority boarding lane that is strictly enforced and works really well. On Qantas, priority boarding is advertised but little effort is put into actually providing the benefit.

With a smaller cabin and a proper divider between Business & Economy (Virgin uses a magnetic rope), the Virgin Business Class cabin feels more private. In my experience, the flight attendants on Virgin are also much better at turning away Economy passengers who try to sneak into the Business cabin or use the Business toilet.

After landing on Virgin, a flight attendant even stands at the back of the Business cabin to assist passengers, have a chat and make sure all Business passengers have a chance to disembark first.

These are all small things, but they add up to an on-board experience that feels more premium and exclusive.

There are lots of excellent staff working at both Qantas and Virgin, and the service on both airlines is usually very good once you’ve arrived at the airport. But Virgin is also a very clear winner when it comes to the service on the ground. Unlike Qantas, Virgin usually answers the phone promptly if you need to call them!

Where Qantas Business Class beats Virgin Australia

Qantas does have some advantages over Virgin Australia, too.

While both airlines offer lounge access before departure to Business Class passengers, Qantas has lounges at more airports. That’s a mathematical fact. Qantas even offers dedicated Business Class lounges at many of the seven airports where Virgin operates lounges.

Virgin Australia previously offered premium lounge entries in Sydney and Brisbane, but these have been closed due to COVID-19 and haven’t yet reopened. Qantas’ premium lounge entry in Brisbane already reopened after the initial COVID shutdown in mid-2020.

Qantas also has a larger domestic and international network, and more frequencies on many routes.

When flying on a Boeing 737, as you normally would for a domestic flight, the physical Business Class seats on Qantas and Virgin Australia are similar. But Qantas is also able to offer lie-flat Business seats on selected routes such as Melbourne-Perth or Sydney-Perth that are operated by Airbus A330s or Boeing 787s. Virgin cannot compete with this as it no longer has any wide-body aircraft with lie-flat Business seats in its fleet.

Qantas A330 business class
Qantas A330 Business Class. Photo: Qantas.

Virgin’s huge advantage over Qantas

So far, these differences between Qantas and Virgin domestic Business Class in 2022 are largely swings and roundabouts. But Virgin Australia has one final edge, and it’s a huge one: Pricing.

On most routes, Qantas charges at least 2-3 times more than Virgin Australia for a Business Class seat.

For example, Virgin’s Business fares on the Melbourne-Canberra route start from $249 one-way.

Virgin Australia pricing from Melbourne to Canberra
Virgin Australia pricing from Melbourne to Canberra.

Qantas starts from $898 one-way. No, I haven’t just singled out an expensive travel date – this is the normal pricing.

Qantas pricing from Melbourne to Canberra
Qantas pricing from Melbourne to Canberra.

Here are a few more examples of Qantas vs Virgin Australia one-way Business Class pricing:

  • Melbourne-Darwin: $499 on Virgin Australia vs $1,200 on Qantas
  • Brisbane-Cairns: $299 on Virgin Australia vs $549 on Qantas
  • Adelaide-Sydney: $299 on Virgin Australia vs $788 on Qantas
  • Sydney-Perth: $1,199 on Virgin Australia vs $2,572 on Qantas

You get the idea…

The difference is less pronounced when redeeming frequent flyer points. But Qantas Frequent Flyer also charges more points for a Qantas Business Class redemption, compared to the Velocity points needed for a Virgin Australia Business Class reward.

Even if Qantas was your preferred option, it’s difficult to see how their Business Class product could be worth that much more than Virgin’s – especially if you were paying full-price for a ticket.

 

So, over to you…

What do you think – does Virgin Australia now have a better overall Business Class product than Qantas? You can share your thoughts on the Australian Frequent Flyer forum.

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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It’s a no brainer. Calling QF can cost you hours for a fare that’s way overpriced.
Virgin's call centre is usually quick with problems handled quickly for a fare that’s at least 1/2 the cost of what has become an arrogant QF.

Reply 9 Likes

i recently flew syd-per on qantas and then per-mel on virgin in business for both, and there is no comparison. i know its referenced in the article, but the virgin business product is garbage compared to qantas for these routes. as for the meals, there were 7 pax in business on my virgin flight (including one virgin staff), and i didnt get a choice of meal, so only got a salad in what should have been a dinner service.
the lounge in perth was dire with one staff member serving, and barely any food.
i will say the service from virgin crew on the plane was great, but there was nothing else to recommend it

Reply 1 Like

I agree that the product is pretty much the same and VA is hands down better value. QF however still has that intangible attraction of QFF status which I think for a lot of people is more important than actual dollar savings.

Reply 1 Like

Long haul Qantas business meal products have also deteriorated. On a recent Heathrow to Darwin flight, the food was inedible. Overcooked, tough lamb with grey brussel sprouts. I am still in awe about how they managed that! Neil Perry should hand in his chef's hat.

Reply Like

Qantas is rapidly losing me as a customer- due to very poor service on 2 recent business class trips Cns to Mel and return on 737.
Catering inedible, no choice of meal by the time they came to row 3, virtually no cabin presence from the crew (who on the return leg sat in the galley, masks hanging below their noses, chatting amongst themselves) not a single beverage top up, empty glasses sitting on our trays 2+ hours only cleared for descent- why pay a significant premium for such coughe service? Time to give the competition a try

Reply 7 Likes

VA's pricing has had me picking up paid domestic J tickets for the first time (previously it was all awards and upgrades). $299 BNE-MEL is great value, and the SC earn is very helpful in retaining status. Service is on par with QF, and certainly better value overall.

Reply 9 Likes

I think that VA Business is both better and better value.

Reply 4 Likes

It's ridiculous you can get a Gin & Tonic on VA & JQ but not QF - not even in J.

I really don't understand their objections to spirits (they cut them from sale in Y years ago - but were happy to sell them on JQ. Makes no sense).

I stick with QF due to oneworld status but these days I enjoy flying AA domestic far more than flying QF domestic. Definitely feels like QF is taking its customers for granted.

Reply 1 Like

Virgin Business Class Better Value than Qantas in 2022? is an article written by AFF editorial staff:

Do you agree (or not)? You can leave a comment or discuss this topic below.

A continuing story about how bad QF is with regard to the attitude towards their customers. Long wait times on the phone hearing the same message for the past decade, poorly trained customer service people overseas, J class standards when compared to Virgin and so on. The CEO never has to do any of that so why would he care.
However, they have got most people by the you know what because of the FF Points and Status. Until the customers say they have had enough and make the break, QF will continue. I've just booked with Virgin again mostly because of poor QF service and in line with much of what is mentioned in Matt's article.
One point with regard to the Virgin J class cabin, quote "....a proper divider between Business & Economy (Virgin uses a magnetic rope), the Virgin Business Class cabin feels more private. In my experience, the flight attendants on Virgin are also much better at turning away Economy passengers who try to sneak into the Business cabin or use the Business toilet".
I am fortunate enough to travel at the sharp end and not at company expense either, but some of the precious types must understand that when the Y class aisle is blocked with the trolley it is very difficult to get to the back of the bus in a hurry and when you gotta go.......etc. Ease up, it is only a toilet and when all is said and done, it is exactly the same as the one at the back, no carpet or special mirror!

Reply 4 Likes

click to expand...

Imo in short, VA has lifted their J game by price & food while QF have dropped their J game with no spirits & continual no J/Y divider.

Price difference is massive, ppl shop at Aldi to save $10 per shop so to save hundreds, well goes without saying where people will walk to.

Reply 6 Likes