Traditionally, the Coles Flybuys program has been more generous with its targeted offers than Woolworths Rewards. But Woolworths Rewards seems to have picked up its game recently.
In October 2019, Woolworths Rewards increased the number of Qantas Frequent Flyer points that can be earned for shopping at Woolworths. Instead of 2,000 Woolworths Rewards points converting to 870 Qantas Frequent Flyer points, the same amount is now worth 1,000 Qantas points. Conversions also now happen within 24 hours, rather than every 3 months.
Well, it seems that Woolworths has also now made improvements on the earning side. Although targeted bonus point offers were few and far between during that strange period of COVID-19 panic buying, the offers have really picked up since the end of April. Many Australian Frequent Flyer members have reported receiving generous offers of bonus points since then for meeting spend targets at Woolies.
I’ve also received generous offers of bonus points from Woolworths Rewards during May, including two consecutive offers of 6,000 points for spending $80 across two weeks. (That’s equivalent to 3,000 Qantas Frequent Flyer points each fortnight.)
That’s in addition to the current offer of 10 Qantas status credits for every 2,000 Woolworths Rewards points converted to Qantas points until the end of June 2020, up to a maximum of 50 status credits. There have also been some good bonus point offers on gift cards purchased at Woolworths recently.
On top of that, many Woolworths Rewards members were offered 3,000 bonus points last month just for downloading the new Woolworths Rewards App. This week, Woolworths also sent out targeted offers of 3,000 points for subscribing to Woolworths Online Delivery Unlimited (which also comes with a 30-day free trial).
Sadly, Tasmanian Woolworths customers have been excluded from these offers until now because a different loyalty program operates in that state. But Woolworths has confirmed that it will roll out Woolworths Rewards in Tasmania later this year.
It seems Woolworths Rewards has woken up to the importance of a rewarding loyalty program in its fight against Coles. Coles once had a clear edge with its Flybuys program, but Woolworths has picked up its game. Let’s hope there is more of this to come!
Join the discussion on the Australian Frequent Flyer forum: Woolworths Rewards Targeted offers
Thank your Woolworths giving all bonus and especially status credit , loving it all well done Woolworths
Nobody seems to have mentioned that you can no longer earn QFF points direct from Woolworths from going through the Qantas shopping portal. It used to be 2 points per dollar (3 with bonuses) then briefly cut to 1 per dollar, then they axed it completely after Woolworths reopened online grocery orders.
Now the only points you can earn are by converting Woolworths rewards points a half a point per dollar, with the occasional bonus Woolworths points offers discussed in this article.
Thanks regarding Qantas frequent flyer rewards. Looking forward to getting some of the bonus rewards messages
I must have been or am still being unlucky as I’ve not received any of these offers? I use to get regular offers prior to COVID but have had nothing since. As they say though with each new day comes new hope.
Assuming you’ve opted in to emails/offers from Woolworths Rewards, that is a little strange. Have you scanned your Woolworths Rewards card at Woolies recently?
It could also be possible that if you regularly shop at Woolworths already, you may receive fewer offers because Woolworths assumes you’ll continue shopping there even if they don’t send you offers.
If you still aren’t receiving any offers, might be worth shooting Woolies an email.
Tasmanians are quite well served by the existing legacy rewards system and will not welcome being forced onto the other scheme. We earn 1 reward point for each dollar spent and that then generates the ability to have a cash deduction on our groceries at point of sale when it reaches 1000 points. Not interested in getting effectively half a point for each dollar spent and it has to be on Frequent Flyer points.
But surely any AFF member would look at upsizing the value of those points for QF flight upgrades, J class bookings, or putting towards a One World Classic Award? At values of up to 7 cents a QFF point (equal to 3.5 cents for a Woolies rewards point) why would anyone want to burn points getting o.5 cents (or 1 cent in the case of Tasmania) a point back from Woolworths? And don’t forget the Bonus point offers that can earn thousands of points on top – which (gulp!) can also be used to spend on groceries, instead of more… Read more »
Because the majority of Tasmanians are not AFF members and would prefer dollars in the pocket reducing their spend rather than wait for years to have enough points to upgrade or buy a points ticket. I agree it might appeal to an AFF member but they are in the minority.
Qantas Frequent Flyer points aside, my understanding is that Woolworths Rewards members generally receive more/better offers than Frequent Shopper Club members. So, even though you need fewer points to convert to $10 with FSC, it could be quicker to earn those points if using Woolworths Rewards bonus point offers.
It’s a long time since a decent Woolworths rewards offer came my way (in the NT). They used to be not infrequent. Are we currently being excluded from this renewed “generosity”? On the other hand, I’ve had some good flybuys offers from Coles in the last couple of months, .Hence just about all my shopping has been at Coles. I look at Woolworths specials, and that’s about it.
If you haven’t already, maybe check that your Woolworths Rewards account preferences are still opted in to receiving marketing emails? And if you haven’t shopped at Woolies recently, it could pay to do a small shop and scan your card so that Woolies knows your account is active.
If you’re still not getting any offers, I’d suggest contacting Woolworths to ask them about it.