I just received my AMEX platinum charge card 'enhanced marketing 'package in the mail.
I've always been a fan of the AMEX Platinum Charge Card - so when the pack came - I was interested.
The front was printed "The Platinum experience is evolving"
hmmmm marketing speak for something. - which was the annual fee increase.
Fee is now $1,200 (up from $900)
Here are my thoughts on if this extra $300 is worthwhile, and my [personal value] on each 'enhancement';
- $200 travel credit each year on international flights booked with them (value ~$100, after you take into account any booking fees payable to AMEX to get them to book international flights which you could book yourself elsewhere)
- Free night in Accor hotel each year (value $150-$200)
- LeClub Accor Platinum membership (you can get this with a special link on a regular basis - value $0)
- travel insurance now covers frequent flyer points flights (before it was just where membership rewards points were converted into frequent flyers). I think this is just clarifying the practice where you can't separately identify which frequent flyer points were redeemed for the flight. (value $0)
- Higher car hire travel waiver (hard to value - I don't rent cars much, value $25)
- Bring a guest into Virgin Australia lounges (I don't fly domestically much and if I fly QF or Jetstar - I have the CX Gold, so I'll use with the free reserve and edge flights - value $50)
- Priority Plus supplementary membership (~$50 - I travel a lot, and I hardly ever use them, as they are normally sub-standard lounges, but can be good for free wifi)
- Preferred Golf membership (not sure if this is new, too bad I don't play golf, value $0)
- My Wine Companion (another wine club, gotta spend money to save money, no big deal, value $0)
- Sydney AllPhones Arena Invites Lounge (if only they could expand this concept to other stadiums, I see one or two concerts a year, good to show off to friends - I say this is value $50)
- Supplementary card for Platinum Reserve (need to clarify if supplementary cardholder will also get themselves a free flight/hotel. If so, then this is a winner (valued at $250), otherwise $0).
All up - my personal extra value enhancements come to ~$425 (or $675 if Reserve supp card gets benefits too).
I'll be keeping my card for now. Only as no other card in the marketplace is close...for now.
What are your thoughts on the enhancements? Keep card or cancel?
wow - I didn't plan to write so much here - so I may as well do a more indepth analysis on my blog soon.
Cheers
Steve