Amex MR Transfer to VFF Bonus Offers

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I received an email from Amex this morning launching a 25% bonus offer (for Ascent Premium customers at least and possibly others) for transfers to VFF.

Offer dates are 01 August 2017 to 10 August 2017.

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:( This is mine

Transfer your American Express Membership Rewards Points to Velocity between 1 and 10 August 2017 and you’ll receive 15% bonus Velocity Points. With only 10 days to take up this offer, there's no better time to transfer your points to Velocity*.

I have the Platinum Edge card
 
:( This is mine

Transfer your American Express Membership Rewards Points to Velocity between 1 and 10 August 2017 and you’ll receive 15% bonus Velocity Points. With only 10 days to take up this offer, there's no better time to transfer your points to Velocity*.

I have the Platinum Edge card

Same. Edge must be 15%.
 
To summarise, the August Amex MR bonus offer appears to be as follows -

Ascent Premium (Platinum Charge and above) - 25% bonus
Ascent/Gateway (Edge, Reserve, Essential etc) - 15% bonus
 
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I have the Essential card and received the 15% bonus offer.
 
It doesn't appear to be targeted since I saw an advertisement for it on the AMEX website
 
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