rechoboam
Active Member
- Joined
- Aug 9, 2010
- Posts
- 930
Building up goodwill and a customer base that will be there giving you returns when 6% wont be available from a bank, which is likely to be very soon! Too often a business will look at the value of business in a short time period, rather than the life time value of their business, and its that life time value that comes to the fore in difficult trading conditions.
OK I accept 6% is at the upper end for money in the bank (but not far if if you buy bank shares instead). But Qantas group as a whole have an EBIT of about 2%. 30-year T bonds are paying more than that. And there is NO yield from the international business. QF can focus on the goodwill and customer base and ignore "the value of business in a short time period" but it's a public company for heaven's sake. At some point buying the company to flog off the profitable bits will be an option that's impossible for other businesses to ignore.
EDIT: Cash has returned 3.8% over the last ten years in a low-inflation environment. However it would be good to understand what the "real" profit of the international QF business is.
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