Yeah I noticed that on their updated site! I tried contacting them via their Facebook Page and got this response:
"...We've invited 2000 MYER one members to join our MYER one Platinum tier. Our Platinum members receive special promotions and invitations to special events."
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.
Join Australian Frequent Flyer (AFF) for free and enjoy a better viewing experience, as well as full participation on our community forums.AFF members can also access our Frequent Flyer Training courses, and upgrade to enjoy lots of other benefits and discounts!