Hi ,
I think that Qantas may no longer be flavor of the month when it comes to Woolworths EDW points earnings. I base this on two things.
I did a “one on one” 60 minutes session with a marketing company representing Woolies last week ( ? because I wrote to the manager of EDW). The rep told me he was in Brisbane for 2 days and both were fully booked with interviewees. Almost all questions related to my satisfaction with the ability to use QFF points earned as part of the Every Day Rewards program. The introduction referred to, among other things , status levels and utility of points, ability to get international travel with Qantas and alternatives to current airline points as a reward.
I also received yesterday a targeted online survey as did a family member at a different address. This was a more general one aimed at increasing my shopping spend at Woolworths stores. Some of the scenarios presented included earning QFF points but they were in the minority. When QFF was mentioned, the “conversion” was a two dollar spend getting one QFF point. There were questions re how useful QFF points were - even asking how useful they were for award vs upgrade and domestic vs international redemptions.
My “take” was that Woolies is looking for a more attractive incentive for their shoppers than QFF points.
The “one on one” discussed my ability to use QFF points, whether I had any status with Qantas (nil) and if I thought that made a difference to my level of satisfaction – of course it does , just try and get 2 business class award seats to or from the USA! Upgrades on those sectors are just a dream for non elites even if I have only 600,000 points to spend!
Most interesting at the “one on one” was a scenario where “Woolworths” points could be converted to an “Australasian” ( their words) based airline’s FFProgram plus,in addition, the customer would be offered an elite “status” level increase once a certain predetermined threshold of “Woolworths” points were earned. Maybe EDR have got the hint that it doesn’t matter how many dollars are spent at their stores and points earned. If you don’t have any status with Qantas, your chances of getting a meaningful benefit ( eg international upgrades etc) are close to zero! Despite several attempts, I could not get any indication of the specific airline in the scenario - maybe totally theoretical. If true, it would have to be someone like SQ, NZ or Thai (or maybe Virgin)
I would be interested in feedback from others chosen to be involved.
It seems though the Qantas Frequent Flier program may be joining its parent on the downhill run.
I think that Qantas may no longer be flavor of the month when it comes to Woolworths EDW points earnings. I base this on two things.
I did a “one on one” 60 minutes session with a marketing company representing Woolies last week ( ? because I wrote to the manager of EDW). The rep told me he was in Brisbane for 2 days and both were fully booked with interviewees. Almost all questions related to my satisfaction with the ability to use QFF points earned as part of the Every Day Rewards program. The introduction referred to, among other things , status levels and utility of points, ability to get international travel with Qantas and alternatives to current airline points as a reward.
I also received yesterday a targeted online survey as did a family member at a different address. This was a more general one aimed at increasing my shopping spend at Woolworths stores. Some of the scenarios presented included earning QFF points but they were in the minority. When QFF was mentioned, the “conversion” was a two dollar spend getting one QFF point. There were questions re how useful QFF points were - even asking how useful they were for award vs upgrade and domestic vs international redemptions.
My “take” was that Woolies is looking for a more attractive incentive for their shoppers than QFF points.
The “one on one” discussed my ability to use QFF points, whether I had any status with Qantas (nil) and if I thought that made a difference to my level of satisfaction – of course it does , just try and get 2 business class award seats to or from the USA! Upgrades on those sectors are just a dream for non elites even if I have only 600,000 points to spend!
Most interesting at the “one on one” was a scenario where “Woolworths” points could be converted to an “Australasian” ( their words) based airline’s FFProgram plus,in addition, the customer would be offered an elite “status” level increase once a certain predetermined threshold of “Woolworths” points were earned. Maybe EDR have got the hint that it doesn’t matter how many dollars are spent at their stores and points earned. If you don’t have any status with Qantas, your chances of getting a meaningful benefit ( eg international upgrades etc) are close to zero! Despite several attempts, I could not get any indication of the specific airline in the scenario - maybe totally theoretical. If true, it would have to be someone like SQ, NZ or Thai (or maybe Virgin)
I would be interested in feedback from others chosen to be involved.
It seems though the Qantas Frequent Flier program may be joining its parent on the downhill run.
.
