Got declined for this one, which really annoyed me... Applied for a different card with them late last year for 0% BT, approved but never activated the card and by the time I decided to, they said I needed to reapply as that card was dead. Okay, fair enough. Nothing has changed since then except my income has gone up and I have no other unsecured debt (did on the previous application, but since paid it off). Veda score is fine but a bit lower due to getting the Amex Explorer, so that can be the only thing to cause a decline. Pretty coughpy advice to reapply only to be declined.