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Just watched the highlights on One this evening. Looks like I missed a good race.
Formula One’s new owners believe the UK television rights deal they have inherited from the previous management, led by Bernie Ecclestone, is detrimental to the sport – with coverage entirely behind a paywall from 2019 to 2024
Sean Bratches, the managing director of commercial operations for the Formula One Group, sees free-to-air television as key to the future of the sport but F1 will be shown exclusively on Sky for five years from 2019. On Tuesday the chief executive, Chase Carey, criticised Ecclestone as having a “short-term, deal of the day focus”.
Sky’s coverage began in 2012 when the BBC was still showing 10 races a season, after which year the 2015 Formula One global media report showed a drop of 3.8 million viewers in the UK. It was the sharpest drop during a 17% fall in viewing figures between 2011 and 2015 cited in the same report.
Bratches was aware of the global decline but insisted they could not be renegotiate. “That deal is an agreement that we inherited,” he said. “They are done between adult parties at an arm’s length and my suspicion is that Sky is very happy and we are going to honour and respect the deals that were in place when we arrived.”
Cricket is an example of the issues of losing a sport from free-to-air TV. The 2005 Ashes on Channel Four hit a peak audience of 8.4m compared to the final day of England’s first Test victory against Australia in 2015 which had an audience on Sky of 467,000. The same year the Sport England Active People survey showed a decline of 32% in the number of people aged 16 or older playing cricket at least once a month during the season since 2007.
While a few of us are disconnected because of the separation of races on Free and Pay TV, the UK from 2019-2024 will be only on Pay TV.
“My vision as it relates to media rights is a hybrid of free to air and pay.”
Almost a dodgem car start to the procession.<snip>
Expecting Baku to be a procession
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Great restart from RIC.
Edit: Glad I am not talking to myself.
VET: "When did I do dangerous driving?"Woo hoo! Go RIC! Poor VET.
*happy dance*