NZ Has been putting premium configured aircraft of Pacific Island routes for a long time, it has proven to work for them fine. AKL-NAN gets a mix of 320/763/772/77W AKL-RAR gets a mix 320/763/772.
They are using aircraft at two different ends of the scale of these routes. You have the A320's with an LCC config of all Y (168), no bulk head for 1ABC. Although they have fitted the A320s with AVOD. On the other end you have the 772/77W with the full Long Haul hard product.
All 4 aircraft types are still providing the same level of on-board service, they are all leisure routes a Buy On Board Service.
The Pacific Blue fleet is totally outdated, more feels like flying in the 80s than the 90s. I flew them twice at the end of 2011 under the new Tasman Alliance, I was shocked by how bad the onboard product was. That product isn't fit for Tasman, let alone 5hour Island Flights.
True for NZ, but they don't have Jetstar pumping capacity on the route, but then at the same time the NZ market is tiny.....
Just quickly compared the capacity on the two routes.
SYD-NAN
JQ (708 Seats Weekly)
4x A320
DJ (1770 Seats Weekly)
10x 738
FJ (2994Seats Weekly)
10x 738
3x 744
AKL-NAN/SUV 5500 Seats Per Week
SYD-NAN 5472 Seats Per Week
I'm for sure impressed by the size of the market ex-AKL
Just a point of reference that EK fly 3-4-3 in their 777'sI think VA will be shooting itself in the foot if it chooses to reconfigure the 777s into a 3-4-3 in economy - that will really take them down a notch to the NZ and Etihad long-haul economy and they will lag behind Qantas, Emirates, Qatar economy etc.
Plenty of low handing fruit locally for the A330s to tackle, I see no sense in them being sent offshore!
On a slight off topic note, wern't Virgin offered early slots for 737-900ERs not to long ago?
Probably would better for an airline that might buy them and "run them into the ground" - figuratively speaking! - a la QF.
Now this is another "problem" that Virgin has..........
777's - Premium aircraft for long-haul operations
A330's - I will call them "Superior" They are getting refitted to 777 specs ? I am not sure this is a good idea.... They should have a mid-range business class, no need (really) for a full lie-flat on MEL-PER run
737's - Budget aircraft for short-haul operations. Yep I still call them budget as their is no IFE provided, and that screams LCC.
Okay, back to my point, the A330's are either going to "premium" or "Superior" in terms of fit-out... Fiji & Raratonga doesn't need this type of fit out, so the plane would not be suited to the role. At the same time, anything more than 3 hours in a 737 is just frustrating. The Pacific Blue 737's feel like they are from the 90's and are not enjoyable!
At the moment Pacific Blue is a budget airline flying to Fiji etc etc... They are getting a "facelift" over the next few months, but I expect it to be the same as the Virgin Australia 737's which is a good start, but they need IFE...
So putting an A330 on a leisure route when it's configured for a premium route isn't going to work
How are the loads to Fiji and Raratonga these days ?
I read in the press yesterday that VA will get one NEW A330-200 each month, March, April then May! Earlier The Borg said in Flight International that the existing leased birds would then be pulled out a month each for the new Business Class seats, to match.
I thought that both C and Y were being stripped and replaced with a 'new product', supposedly featuring RED IIRC? (source escapes me).
But in any case if this is true then are we to expect A330's to be 'internationally' configured and 737s to have a domestic product? I'm so confused....
Why would you expect the A330s to be internationally configured just because of Red being installed.....!
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Because....
Virgin have already come out and said Red will not be on their 737s. Why would they invest in this wi-fi thing only to rip it out and install Red shortly down the track?
Its fairly logical to think that A330s may be used for short haul international as well as domestic at some point in the future.
In regards to IFE, do you have a smartphone or tablet? there is a strategy for this which has been announced, which is starting soonish if I recall correctly, i think this is better than IFE units in the back of the seat in front of you.