markis10
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In 2024, Accor expanded its portfolio across the globe with the opening of 293 hotels and resorts, adding 50,000 rooms, with a lot of the activity in the MEA and APAC regions.
Impressively, 58% of Accor’s new hotel projects in 2024 were conversions with brands like Emblems, MGallery, Mondrian, Handwritten Collection, Mercure and TRIBE leading the way, according to the company.

Accor’s unprecedented global growth and record number of signings - Hotel Management
There was a bumper crowd again at the 2025 International Hospitality Investment Forum (IHIF) EMEA in Berlin at the end of March and a lot of the conversation was firmly around growth and performance.

Will be interesting to see where they pop up next, looking forward to the Tokyo Fairmont opening in July