Accor’s 2024 impressive growth

[markis10]

In 2024, Accor expanded its portfolio across the globe with the opening of 293 hotels and resorts, adding 50,000 rooms, with a lot of the activity in the MEA and APAC regions.

Impressively, 58% of Accor’s new hotel projects in 2024 were conversions with brands like Emblems, MGallery, Mondrian, Handwritten Collection, Mercure and TRIBE leading the way, according to the company.

Accor’s unprecedented global growth and record number of signings - Hotel Management

There was a bumper crowd again at the 2025 International Hospitality Investment Forum (IHIF) EMEA in Berlin at the end of March and a lot of the conversation was firmly around growth and performance.

www.hotelmanagement.com.au

Will be interesting to see where they pop up next, looking forward to the Tokyo Fairmont opening in July

 

[elanshin]

Accor’s unprecedented global growth and record number of signings - Hotel Management

There was a bumper crowd again at the 2025 International Hospitality Investment Forum (IHIF) EMEA in Berlin at the end of March and a lot of the conversation was firmly around growth and performance.

www.hotelmanagement.com.au

Will be interesting to see where they pop up next, looking forward to the Tokyo Fairmont opening in July

My friends at one of the converted mercures in Japan basically said the company came in with a coat of paint and left them out to dry. The amount of times they had to troubleshoot themselves by calling Pullman Tamachi was quite high about how the Accor systems functioned and their general lack of training from Accor.

 

[sudoer]

looking forward to the Tokyo Fairmont opening in July

Have you seen the rates though.. ridiculous..

 

[jase05]

Be nice if they actually built some more decent properties in Europe

 

[SYD]

Be nice if they actually built some more decent properties in Europe

Quite a few here coming. Not necessarily new build - that can be difficult in old Europe.

https://group.accor.com/en/Actualites/2025/01/accor-hotel-openings-2025

 

[Aeryn]

The amount of times they had to troubleshoot themselves by calling Pullman Tamachi was quite high about how the Accor systems functioned and their general lack of training from Accor.

Oh no what sort of troubleshooting? Im due to stay at Pullman Tamachi in May, I thought based on online reviews this had been a Pullman for well over a year, surely its not that hard to assign the correct room type and check people in?

 

[jase05]

Quite a few here coming. Not necessarily new build - that can be difficult in old Europe.

https://group.accor.com/en/Actualites/2025/01/accor-hotel-openings-2025

Not a lot of real Premium ones in Europe though unfortunately.

 

[markis10]

Oh no what sort of troubleshooting? Im due to stay at Pullman Tamachi in May, I thought based on online reviews this had been a Pullman for well over a year, surely its not that hard to assign the correct room type and check people in?

The new Mercure was calling the Pullman for help, probably with their PMS Opera, the Pullman opened in 2018.

 

[elanshin]

Oh no what sort of troubleshooting? Im due to stay at Pullman Tamachi in May, I thought based on online reviews this had been a Pullman for well over a year, surely its not that hard to assign the correct room type and check people in?

There's nothing wrong with pullman. But basically its in response to the article about accor expanding aggressively, but first hand on the ground at one location, they were basically hung out to dry by accor and had to solve things themselves by calling the Pullman.

 

[jase05]

And 6 Mercure’s in the UK flying the coop

https://www.businesstraveller.com/business-travel/2025/04/29/oyo-expands-sunday-brand-with-conversion-of-six-uk-mercure-hotels/