Some of the reasons include customer service or lack thereof, reliability, image.
I am not too impressed that QF as the sneaky parent has moved many routes to JQ and not giving the customer much choice. On occassions I have researched international airfares and JQ is more expensive than other legacy carriers on that route. In my opinion JQ *Class as a product is overpriced but for now returns good SCs.
Meh. Fair enough.
I always maintain that a LCC is a LCC - service can't be quite expected beyond the contractual obligations (and perhaps the FAs and ground staff not making it a living hell to fly). Then again, there are the exceptions (a full cost that has **** service, or a LCC that goes beyond the call....hmmm... did JQ drug a whole lot of people last year for the Skytrax awards??? :shock:
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I can clearly understand why many people here would be annoyed with JQ, and the QF Group for that matter in substituting some routes with JQ. Frankly, I'm surprised at some of the substitutions, as I would have thought that these routes would have been cash cows for QF (Japan notwithstanding). JQ really only has 2.5 options (i.e. sometimes 2 and sometimes 3): Saver/Light (which is no bonuses at all, hopefully cheaper than Red e-Deal), Flex (which is full Y but still small seat, no meal and ~ same if not more expensive than Flexi Saver/Fully Flexible) and StarClass (only on 333 routes - at least it is J and I think fairly competitive with QF J. The service might not match QF J - perhaps more like Premium Economy - but I don't have enough real J experience to draw a decent conclusion here.)
I'm not endorsing JQ - if I had a choice (based on sector), I'd fly QF for status and points (because no way am I coughing up a Flex fare). The only exceptions would either be circumstantial, QF doing a major gouging exercise on the sector I want to fly, or *Class run (BNE-SYD, SYD-MEL, MEL-SYD) for status.
Hmmmm....status run for the MEL AFF Gather...probably only possible if I leave on the Saturday (which misses out quite a bit, but......)