I just checked my till - we now are taking about 85% of our gross in cards of one description or another: card breakdown is 75% credit, 25% debit. We don't have a surcharge - I figure I'll make it as easy to pay as possible and I don't care what card you use. When I set my fees I factored in 1% for cards, so if someone pays me in cash it's a 1% bonus for me which is insignificant in the broader scheme of things - things like client retention, clients telling friends and neighbours how easy it is to come to me etc. are much more important long-term.
If you're a restaurant charging $28 for a main and the 42c that Amex charges you is going to send you broke "......
and you're intimidated by the merchant charge, maybe you don't deserve your customers...." paraphrasing Peta Credlin. Or if your margins are that tight, just charge $28.50 for the main and be done with it.
There's a restaurant locally that wouldn't accept Amex because he said clients arced up at the 3% surcharge he HAD TO CHARGE to stay in business - to which I called BS as small business is offered an Amex rate of 1.51%, about same as Platinum Visa. I almost feel like taking in my last three dockets from a neighbouring restaurant into this idiot and saying
"you mean you passed up $870 gross takings because you couldn't afford to lose $13.05 in merchant fees? Big mistake....... big..... huge!" and turn and swish my way out of his establishment.
But I won't. I don't wear dresses. We just don't eat there any more.
C.
(who, on reading this post back to himself, thinks he may be turning into a grumpy old man :shock
.