So… the question is, why make someone do a status run, when it’s environmentally unfriendly, and potentially loses the airline money with seats they could double sell?
If you are flying enough anyway, you’re not going to need to buy them… except…
… the only negative I can see to selling status would be someone upgrading at the start of their membership, so enjoying a higher lounge, or higher status before they’ve spent the $$ flying. So first class lounge for all of 2024, instead of just the end (or whenever status is earned).
So… maybe QF could sell status in the last month of your membership year? This way they get all the revenue a passenger would normally have spent. They get all the additional revenue from selling seat the status runner didn’t use. And none of the actually costs of flying the passenger.
For the year after, you only get the benefits if you actually fly. So another win for the airline.