here's an update! my friend finally got her PIN and called the lifemiles call centre back (she called the US toll-free number). the automated telephone menu she reached had 3 options - press 1 for changing or making bookings, press 2 for flight schedules and press 3 for lifemiles members.
so my friend pressed '3'.
but that was when her nightmare started again. she was routed from agent to agent, each one claiming that my friend reached the wrong department. finally she reached an agent who decided to help her. but in order for the agent to gain access into my friend's account, my friend had to first be transferred to another automated system to key in her PIN. apparently the call centre agents can't do anything or even see her account's mileage balance until the PIN was keyed.
so my friend keyed in her PIN and the agent said she could finally see all of my friend's information. and my friend thought that that was the end of her trouble, but unfortunately, she thought wrong.
when my friend told the agent that she wanted to redeem a flight. the agent promptly informed my friend that all agents in charge of redemptions spoke only spanish. my friend, shocked, told the agent that it was not true because in her last phone call, she had reached two redemption agents who spoke english.
so the current agent said "okay, let's see what we can do for you." my friend said she wanted a oka - sin redemption. and the agent told her that avianca did not fly any asian routes. trying to clarify things, my friend said it was a *A redemption she wanted. then the agent said that my friend had to go to the *A official website to do a *A redemption :shock:
my friend, even more shocked, told the agent that it was not true and the agent says she'll check it out with her colleague. my friend was put on hold for about 10 minutes before she decided to hang up.
my friend's verdict? dealing with the BMI ICC was a joy compared to the lifemiles call centre. and that avianca lifemiles is best redeemed online.
sorry for the long post! thought i'd share this since there isn't much info around about the call centre. anyway if anyone had a good experience, i'd love to hear it!