kangarooflyer88
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Simple question (I think), which do you prefer a boutique hotel (i.e. Ovolo Woolloomooloo) or a chain hotel that follows a specific brand guidelines (i.e. Holiday Inn, Sofitel, Hilton, Sheraton)? And why? Are there certain circumstances where you would favour one type of hotel over another? For clarity a boutique hotel generally refers to independent hotels (or hotels that are part of a franchise like Accor or Marriott) that don't follow specific brand guidelines and instead are designed on the whims of the hotelier. Contrast that with a chain hotel like a Hilton or Sheraton where there are specific brand rules that must be followed regarding the design of the property, rooms, amenities, etc. The benefit I see with boutique hotels is that they can offer a pleasant surprise, particularly if you're getting bored of the same drab hotel room. The counter argument against Boutique hotels is you aren't 100% sure what you are getting. Say what you will about a Sofitel or Courtyard by Marriott but you know exactly what you are getting and what you are entitled to as an elite.
It should also be pointed out that there are many independent hotels which have a partnership with a major hotel chain. For instance, Ovolo seems to have agreements with Accor and Hilton whereby you can book direct with Accor/Hilton and receive stay night credits and benefits just like you stayed at one of their own properties. Each major hotel chain has their own brand for boutique hotels, which I will briefly highlight:
It should also be pointed out that there are many independent hotels which have a partnership with a major hotel chain. For instance, Ovolo seems to have agreements with Accor and Hilton whereby you can book direct with Accor/Hilton and receive stay night credits and benefits just like you stayed at one of their own properties. Each major hotel chain has their own brand for boutique hotels, which I will briefly highlight:
- Hilton: Signature Luxury Hotel
- Marriott: Autograph Collection
- Accor: Handwritten Collection
- IHG: Hotel Indigo
- Choice Hotels: Ascend Collection
- Hyatt: Mrs & Mrs Smith, Unbound Collection