dfcatch you may very well be right. But until that happens we are in a competitive market where if we elected to lower our CC fees and increase our base fares we would lose sales to airlines with a lower headline price (and maintaining fees) because headline fares is what drives the market. There already is a form of regulation by which, in order to be able to charge CC fees, the airline has to offer a no-cost alternative (such as Poli, direct transfer or Bpay).
Crazydave,
Forgive my rant - but it is how I feel about DJ (and QF to a degree).
I would REALLY REALLY love to switch away from QF if given a truly viable alternative. But atm it doesn't exist. I am very much looking forward to the relaunch of velocity to see if it sways me.....
You have to understand that I'm self-funded, so no corporate travel budget for me.
I know "I" don't currently pay baggage fees, but I won't always be Gold either.
And I can't afford to pay Flexi-Fares just to get what should be "basics" in a true Premium Airline.
Especially when I already get a lot of those things in a QF red e-deal.
IMHO if you want to market yourself as a Premium Airline (like QF was before it just got awarded 4th for most ancillary charges in the world), then you need to include Premium items in your base product.
It seems to me that DJ wants to be a LCC, but simultaneously a "Premium Product" but only for those paying "Premium Fares".
Yes that sounds like having my cake and eating it too, but QF was able to do it fine, AND apparently was profitable.
Lack of competition and a LCC management mentality has changed the QF game, which leaves me and like-minded customers looking for a genuine alternative, but so far DJ has yet to win me over.
Sorry crazydave - just being honest!
I do however truly wish DJ luck in changing that.....