I'm of the opinion that this is a case where common sense should come into it, which the AAdvantage policy as quoted earlier seems to be. I mean it should be obvious to anyone that if I front up with a ticket for Ichard/MEL or Richard/MEL or MEL/Richard, that it's me and it's an honest mistake. Having said that the change fee is part of conditions of many fare types (including some of the more (supposedly) flexible ones) and one needs to cop I guess as a reminder to triple check every time (I know I usually go through the process 2 or 3 times myself, specially with more expensive tickets, to make sure I've put everything in correctly - just in case
).
My understanding is the whole name change thing is mostly there as a means to combat fraud, onselling of tickets and the like and I have no real issue with that policy or even the fee, but I think there should be a clause for common sense - which the QF same day of booking no fee policy seems to cover. Unfortunately if one spots the issue after that initial booking window well...
QF don't *need* to charge the $120(or whatever) fee to technically change the name or reissue the e-ticket - obviously not - but it's up to them to put whatever restrictions and fees they like on their various fare types - we go in to a purchase advised at the time of booking of these conditions and if we accept them by purchasing, then we're bound by those rules and need to accept it in the case of needing to change or whatever.. IMHO.