If I remember correctly Finnair has a check-in counter only for OW Emerald this is a way to exclude the casual business traveller (I'm not trying to sound like a DYKWIA, I just like TOTAL efficiency during check-in!) Plus the seasoned traveller knows that many requests can be handled in the lounge and not necessarily at check-in.
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It's not always the traveller - we presume it is because they have kids and shopping bags and the kitchen sink - but often it's the checkin staff going on about things. I often feel like saying - ya I got it sorted thanks, just tag the bag. NGCI is a saviour (unless you can't use it - then back in the queues with the plebs).