On the coast to coast flights all beverages except for spirits are available complimentary...You will usually find the "retail" service (snacks for purchase on the cart) happen on flights to Perth... Heading to the east coast there is not enough service time to do this on top of the pre-meal bar, meal plus bar, clear in and the water runs that should also be taking place along with all the crew needing to have a break at some point.
I realise you speak of the C2C runs, but to be fair, I find some of your comments to be a bit apologetic for 2nd rate attitudes which seem to be creeping in on VA.
My recent BNE-POM flights (though not C2C) are a bit over 3 hours and VA offer very little. Air Niugini (codeshare QF) offer all Y pax a hot meal (basically a VA J meal without a nice purple tray and dinky salt and pepper shakers) as well as ALL drinks including spirits, wine, beer, soft drinks or tea and coffee and not just one glass either! To cap it off, they provide in-flight entertainment from seat back touch screens that support FA call, and USB charging of devices.
All round given a nice roomy (even in zoo) 767, it really shows up all the inferiorities of VAs 738s (of which they're quite a few). To cap this off, VA were AU$500 dearer on a flexi fare recently, over both QF and PX. Even as a QF NB and a VA WP, there was no dispute in which proved the better value (and it wasn't VA). As for not enough "service time"......rubbish! My last PX flight was chockers and they still had lots of time for a meal, rubbish collections, two cart runs and individual drinks attention and the PX crew did so with a smile and courteous demeanour. (and I didn't once see them disappear behind the iron curtain).
Hard to make the argument to fly VA (much easier to rack up QF status though.......counting down to QF silver at the moment
, bring on a QF status match!)