At last count, as of August 2020 that I know of there are 11 different 'Grown in Australia' brands of frozen broccoli florets available - a win for the consumer. Hopefully there are some more.
We seem to be having two different conversations in one.
I have detailed this in the previous posts - but here goes one last time...
In 2013/14 there were NO frozen broccoli packets/brands sold in Sydney for Birds Eye, McCain, Woolworths Home Brand, Coles Home Brand, Aldi brands etc that was 'Made in Australia'. Not one 'name' nor 'white' label brand, zero.
I started a campaign to get the 3 major chains to stock 'Made in Australia from Australian Grown. Both at the consumer level & throughout the financial markets (one of the positives of managing Super for a wide variety of groups). For example when at the regular 6 monthly meeting with Industry Fund XYZ, I'd drop a comment along the lines - 'What do you guys think about there no longer being any Australian grown & processed frozen broccoli in Coles or Woolies these days? It all comes from China.'
Yes, I had been mentioning water contamination as an investment theme to them for a number of years....
The pressure got to Woolies first & they caved. They were the first to re-introduce 'Grown in Australia' frozen broccoli as a 'homebrand' or 'white label' product again. Coles & Aldi followed suit not long after. Who knows perhaps one well-known union may have mentioned unavoidable delays starting to happen randomly at 4 distribution centres - these things are known to happen (not with one logisitics company though, but that's a story that you'll never hear about). Amazing what can get a union offside/onside.
Read Blanche d'Alpuget's book (1982 version) Robert J. Hawke: A biography for example. VERY revealing chapter on the 'Murdoch sauna, Fairfax pool room, Murdoch tennis court' - name attached to location likely to be wrong, it was 1984 that I read it but both media groups just seem to take it in terms to defame the then head of the ACTU every 15-18 months, Hawke would sue that publisher (Murdoch or Fairfax) and the day before it was due to go to court there'd be a confidential settlement which just happens to be tax free. Another coincidence - while Hawke was head of ACTU there was not one strike at either Fairfax or Murdoch in any area. Not one. All spelt out by Blanche in copious detail. I got my use of 'coincidence' from that book and a very poor mark for that assigment, 'Political conflict in Australia'. Seems the marker did not appreciate my assertion that political & other 'donations' have more to do with outcomes in Australia than community benefit. I later found out that he was an election campaign advisor for the ALP. Oops - learnt an important lesson about due diligence - so much easier in the internet world.
Did you know that industry funds are now the largest owner of Australian shares (listed companies) these days, followed in 2nd or 3rd place by for-profit super funds?
So today, there are a range of 'white label' "Grown in Australia" frozen vegetables available in addition to broccoli which came on the scene in the months following - such as green beans, peas etc.
Those products did not exist until after 2013/14.
I believe you see them today even in Tassie....
None of those 'white label' "Grown in Australia" existed before then - not one.
NOW the new question....
Woolworths have launched a new frozen broccoli product, 'Certified Organic Broccoli Florets' 450g emblazoned with 'ACO Certified Organic'.
View attachment 224035
They must be good for you - it has 5 stars! However the health rating is a generic rating for any broccoli, the product is & has not been individually tested for contaminants by Woolworths nor any Australian Govt nor industry body.
Where are they packed? Where were they grown?
View attachment 224036
Pays NOT to forget your glasses with you when you go shopping
Australia - No.
NZ - No.
How about Belgium = YES.
Where grown?
W H O . K N O W S!
View attachment 224037
Packed in Belgium from multiple origins. Just the origins are not mentioned. Ring up Woolies and ask what countries?
I suspect one of those 'origins' is China - anyone willing to bet against that? China has been increasing its exports of F&V to Belgium in the last 5 years. Belgium now imports F&V more from China than from the UK.
Guess where many of the frozen berries sold in Australian supermarkets are now "packed in from multiple origins"? Have a look next time you're in Coles or Woolies.
No it is not Australia.
BTW - as you know Belgium is not a big country yet it is the world's largest exporter of frozen vegetables...
Guess who's 2nd largest?
Searchable List of Frozen Vegetables Exporting Countries in 2019
Rank | Exporter | Exported Frozen Vegetables (US$) |
---|
1. | Belgium | $1,197,729,000 |
2. | China | $1,170,493,000 |
3. | Spain | $718,841,000 |
4. | Mexico | $495,578,000 |
Belgium's land area is about 1/8th that of NZ or the UK.
Fun fact - China is the world's 4th largest exporter (by value) of food. Yet a large number of their own citizens try to buy non-Chinese produced food.