I had a quick look today and saw I have only bought twice from Dan Murphy since 1 December 2021. Total cost of the orders was around $510 for 30 bottles of wine, one at $260 for 24 bottles of the Undercover Shiraz and Sparkling Shiraz deals back in December 2021 mostly for others, and a mixed 6-pack of imports at $250 in February for tasting group purposes.
For the same period the prior year, pre-Endeavour separation, when I still had free freight, I had 14 orders, can't be bothered adding up the costs.
I always thought that they were not making much money from my orders, looks like they worked that out too and fixed it.