Received my secret Pinot today. It's 2010 Essenze The Damkeeper (Bendigo region Central Otago). Definitely not the sub $20 one mentioned above. Not tasted yet but will report back
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Clearly not the 'Flagship', as that does not feature the 'Damkeeper' sub-label. It is evident from a bit of internet rummaging that there are several levels of the EsseNZe.
This is not any sort of criticism, but it may help clarify the apparent contradictions in names and 'levels'. In France I suspect that these would be called 'negociant wines'. In this case it is McWilliams Wines that is the 'producer'. Only (yet another name) the 'Premium', appears on the McWilliams website.
From Wikipedia:
[h=2]Négociant[
edit][/h]A négociant is the
French term for a
wine merchant who assembles the produce of smaller growers and winemakers and sells the result under its own name.[SUP]
[10][/SUP]
Négociants buy everything from
grapes to grape
must to wines in various states of completion. In the case of grapes or must, the négociant performs virtually all the
winemaking. If it buys already fermented wine in barrels or 'en-vrac'—basically in bulk containers, it may
age the wine further, blend in other wines or simply bottle and sell it as is. The result is sold under the name of the négociant, not the name of the original grape or wine producer.
Some négociants have a recognizable house style.
Négociants, who are also called Wine Merchants/Traders, were the dominant force in the wine trade until the last 25 years for various reasons:
- Historically the owners of vineyards and producers of wine had no direct access to buyers.
- It was too expensive for growers to purchase the wine presses and bottling lines necessary to produce a finished wine.
- Owning only a small portion of a particular high-quality single vineyard (lieu-dit) meant that a grower often had insufficient wine from a parcel to vinify on its own. Under French inheritance laws, vineyard holdings were often split until offspring owned no more than a single row of grapes, not enough to fill a barrel. Since prices for a premier cru are typically higher than for wines from a larger area like a village or region, the grower could make more money selling off the production as the premier cru rather than blending it into a less specific appellation.
Many négociants are also vineyard owners in their own right. In
Burgundy for instance, négociants as
Bouchard Père et Fils and
Faiveley are among the largest owners of vineyards.[SUP]
[10][/SUP] Well-known examples in Burgundy are
Maison Louis Jadot,
Joseph Drouhin and
Vincent Girardin, in Beaujolais
Georges Duboeuf and
Guigal,
Jean-Luc Colombo,
Mirabeau in Provence, and
Jaboulet in the
Rhône.
It's all a bit like Harvey Norman having 'unique' model numbers/colours for its Dyson vacuum cleaners, for example.