I flew VA recently and used the streaming IFE on my iPad for the first time. It was okay, I felt, but there are a couple of things:
a) the first flight I was on, I was informed that it was available too late to boot up my iPad and tether my phone and download the software before takeoff! (being a compliant and prepared flyer, I had put both into flight mode and shut them down prior to boarding)
b) the second flight, I'd had time to install it, but then I read in the fine print of the Voyeur mag that you have to activate it online BEFORE you can use it on the plane! At least I spotted this before it was too late this time.
c) I think VA should, when someone first books a flight on a plane with this available, email them to let them know to be prepared before they board the plane. A lot of people have iPads with only wifi capacities and once they leave their homes would be unable to take advantage of this. I tether my phone to my iPad, but I'd be reluctant to download a whole app using tethering in case I break my d/l limit on my phone plan.
d) it would be good to have whole series of shows rather than just a couple of episodes.
e) I like that I can use my own device for this (not one that might have been sneezed over by the last passenger or similar), and I hope QF develops apps like this and also that BOTH airlines extend this to cover Android devices as well.