DJ $39 facebook Sale - 4 hours only

[markis10]

Accessible via their facebook page or this way:
https://book.virginblue.com.au/Sear...nth1=201102&departDay2=15&departMonth2=201102


MELBOURNE-SYDNEY $39
MELBOURNE-LAUNCESTON $39
MELBOURNE-HOBART $39
MELBOURNE-ADELAIDE $39
BRISBANE-SYDNEY $39
BRISBANE-ROCKHAMPTON $39
SYDNEY-CANBERRA $39
SYDNEY-COFFS COAST $39
SYDNEY-GOLD COAST $39
CAIRNS-TOWNSVILLE $39
PERTH-BROOME $99
MELBOURNE-DARWIN $99

TRAVEL: 16th Feb-31st March 2011
ENDS: 5pm AEST

 

[JohnK]

Thanks Mark.

Just got to love all these gimmick sales. Why just facebook????

 

[markis10]

Thanks Mark.

Just got to love all these gimmick sales. Why just facebook????

I have no idea, must be trying to leverage off the current fads, pity such fads are also becoming the method of choice for malware delivery.

 

[straitman]

Well they did not and will not get any business via a Facebook promo :!:

 

[JohnK]

Well they did not and will not get any business via a Facebook promo :!:

They will get some business but it makes it extremely unfair to other travellers (who may well be frequent travellers) that refuse to use Facebook.

Similar to the 2 for 1 deals discriminating against single travellers.

Does DJ want loyalty? I don't think so.

 

[gilby08]

I thought DJ wanted more business pax and to be on par with QF. By doing this sort of promotion it seems like they are sticking to their lesuire traveller..

This seems like a thing JQ or TT would do.

I think DJ are still a little confused!

 

[markis10]

Business travellers are unlikely to be booking Q1 2011 flights at the moment, these are simply throw away flights.

 

[straitman]

....... these are simply throw away flights.

that are selling seats that would otherwise (potentially) remain empty.

 

[oz_mark]

I thought DJ wanted more business pax and to be on par with QF. By doing this sort of promotion it seems like they are sticking to their lesuire traveller..

This seems like a thing JQ or TT would do.

I think DJ are still a little confused!

As far as I am aware, DJ are not giving up on leisure passengers - they are just trying to increase their share of the business market.

 

[samh004]

Just got to love all these gimmick sales. Why just facebook????

Certain companies use Twitter and Facebook to launch special promotions targeted to those groups, and they work for those groups as they’re targeted to them. They’re not so much targeted to you JohnK.

I have no idea, must be trying to leverage off the current fads, pity such fads are also becoming the method of choice for malware delivery.

I think ANZ does very well with their Twitter accounts, offering all sorts of nice things to loyal followers. Other airlines have mixed success with it too. If you play the gam, you win occasionally, if you don’t, you go no where.

And I would think the targeted audience might be stupid enough to find malware, but these offers aren’t malware, so I don’t see how it impacts negatively on them.

They will get some business but it makes it extremely unfair to other travellers (who may well be frequent travellers) that refuse to use Facebook.

Similar to the 2 for 1 deals discriminating against single travellers.

Does DJ want loyalty? I don't think so.

The Facebook promotions are focused on a specific demographic, so are the Twitter sales. The 2-for-1’s are great for couples, sure, they’re not good for single travellers or mormons, but hey, you can’t please everyone. Like I’m sure couples aren’t happy when they see non 2-for-1 sales.

DJ does want loyalty, but the sort of loyalty you refer to would be the kind where you can build up status. Assuming you were already a DJ Gold, you’d need to take 184 flights at that price to re-qualify, compared to a normal price. From Red you’re looking at 257 flights.

I thought DJ wanted more business pax and to be on par with QF. By doing this sort of promotion it seems like they are sticking to their lesuire traveller..

This seems like a thing JQ or TT would do.

I think DJ are still a little confused!

I didn’t think a business traveller was looking for the absolute rock bottom cheapest ticket, I thought they went for flexible tickets, ones they could generally upgrade if on QF?

This sale is positioned towards a different market, and I don’t see why a company can’t fill the front of the plane with business travellers and the back with leisure travellers?

 

[haydensydney]

I think DJ tapping into the Facebook market is a fantastic idea - it's modern & very relevant to my GenY brethren.

 

[kamchatsky]

Good to see DJ using various media for sales. I always believe they should be innovative in marketing.

Remember once internet was only for geeks in universities?!

Maybe one day they will have AFF exclusive offer :mrgreen:

 

[odysseus]

Good to see DJ using various media for sales.

The issue is the exclusivity, not the media.

When airlines had a sale and it was advertised on tv and/or newspapers and/or internet, it's not an issue - and I'm sure nobody would have an issue if they also put an update for the same sale through facebook as well.

But here it's being marketed to a closed community even though ostensibly the offer's public. And whenever you market to a closed community with a public offer, many outside the community will be ticked off. You've made an offer that is open to them, but only told some others and not them.

 

[straitman]

The issue is the exclusivity, not the media.

When airlines had a sale and it was advertised on tv and/or newspapers and/or internet, it's not an issue - and I'm sure nobody would have an issue if they also put an update for the same sale through facebook as well.

But here it's being marketed to a closed community even though ostensibly the offer's public. And whenever you market to a closed community with a public offer, many outside the community will be ticked off. You've made an offer that is open to them, but only told some others and not them.

Surely that applies with other outlets also.

If they advertise in the newspaper and I choose not to buy the newspaper or if they advertise on a particular TV channel and I'm watching another channel or not watching at all. Isn't this just a variation on that theme :?:

 

[samh004]

Surely that applies with other outlets also.

If they advertise in the newspaper and I choose not to buy the newspaper or if they advertise on a particular TV channel and I'm watching another channel or not watching at all. Isn't this just a variation on that theme :?:

That’s exactly what I would’ve said in response. You can’t meet everyones needs, and you can’t say Facebook isn’t as big an audience as TV or a newspaper, because they all have different demographics that read or watch various things, so there’s no saying an ad in a paper or on TV will be seen by everyone that buy the paper or watched TV that night.

 

[Flashback]

At least they're doing something. I don't see QF doing anything like this.

 

[samh004]

At least they're doing something. I don't see QF doing anything like this.

I don't think it's QF's market really. They're just not hip enough to pull it off.

 

[JohnK]

That’s exactly what I would’ve said in response. You can’t meet everyones needs, and you can’t say Facebook isn’t as big an audience as TV or a newspaper, because they all have different demographics that read or watch various things, so there’s no saying an ad in a paper or on TV will be seen by everyone that buy the paper or watched TV that night.

But the stupidity of the whole excercise is that if you offer $39 airfares on Twitter and Facebook then you offer them to everyone.

I see this type of advertising and immediately think that DJ does not want my business. I am not stupid. Tough luck. It works both ways.

Certain companies use Twitter and Facebook to launch special promotions targeted to those groups, and they work for those groups as they’re targeted to them. They’re not so much targeted to you JohnK.

See response above.

The Facebook promotions are focused on a specific demographic, so are the Twitter sales. The 2-for-1’s are great for couples, sure, they’re not good for single travellers or mormons, but hey, you can’t please everyone. Like I’m sure couples aren’t happy when they see non 2-for-1 sales.

OK how about a new marketing innitiative.

It is called half-price sale airfares! Really? Yes! If a single person wants to purchase it then they pay half the price. If a couple wants to purchase it then you get a 2-for-1 deal. Everyone is a winner.

Unfortunately the people working in marketing think the rest of us are just plain stupid and do not notice what is going on....

 

[samh004]

But the stupidity of the whole excercise is that if you offer $39 airfares on Twitter and Facebook then you offer them to everyone.

I see this type of advertising and immediately think that DJ does not want my business. I am not stupid. Tough luck. It works both ways.

The nature of social media is they post a fare on facebook or twitter and it's reposted or retreated such that everyone knows really quickly. Like how they got in this thread. Probably worked quicker than a newspaper and was cheaper to do.

OK how about a new marketing innitiative.

It is called half-price sale airfares! Really? Yes! If a single person wants to purchase it then they pay half the price. If a couple wants to purchase it then you get a 2-for-1 deal. Everyone is a winner.

Unfortunately the people working in marketing think the rest of us are just plain stupid and do not notice what is going on....

I'm sure they'd sell less seats that way, they're not selling at those times to your market, other times they are and not selling to couples.

 

[JohnK]

I'm sure they'd sell less seats that way, they're not selling at those times to your market, other times they are and not selling to couples.

Sam I am confused how they would sell less seats if instead of a 2 for 1 sale you have a half price (or even a 2-for 1 sale for couples and 60% for singles) sale.

The couples would still purchase their airfares but then the single travellers would also purchase airfares. Isn't that more seats sold?