DJ $39 facebook Sale - 4 hours only

[samh004]

Sam I am confused how they would sell less seats if instead of a 2 for 1 sale you have a half price (or even a 2-for 1 sale for couples and 60% for singles) sale.

The couples would still purchase their airfares but then the single travellers would also purchase airfares. Isn't that more seats sold?

I think that if you looked at the 60% off fare sales compared to the 2-for-1 sales, they probably do better, otherwise they wouldn’t keep doing them. It must work. And they’re not likely to do both sales at the same time.

Sometimes they have single traveler sales, other time they have couples sales, I should think they’ve done their research, and perhaps losing the couple tickets you might buy in a 60% off sale wouldn’t compare to the tickets they’d sell in a couples sale

I will admit sometimes it seems like they haven’t done their research, but if it works, why change it? Just because every sale they do doesn’t match my preferences I don’t complain that they’re not advertising properly to me and I’m going to take my business elsewhere, sure I might for that sale, but if something else comes along that does fit me, I’d take it.

 

[haydensydney]

But the stupidity of the whole excercise is that if you offer $39 airfares on Twitter and Facebook then you offer them to everyone.

I see this type of advertising and immediately think that DJ does not want my business. I am not stupid. Tough luck. It works both ways.

It is called half-price sale airfares! Really? Yes! If a single person wants to purchase it then they pay half the price. If a couple wants to purchase it then you get a 2-for-1 deal. Everyone is a winner.

Unfortunately the people working in marketing think the rest of us are just plain stupid and do not notice what is going on....

Wow.... an extremely passionate post against an airline offering sale fares (I never thought i'd see the day!). As the old saying goes "you can't please everyone" - I think it's safe to say that the majority of people would be happy with this promotion irrespective of the method that it was bought to market.

 

[odysseus]

I think it's safe to say that the majority of people would be happy with this promotion irrespective of the method that it was bought to market.

I think that's not a safe assumption...

Both stances can't be proved, but I don't think people like exclusivity approaches (except when they're in the target group). If they get wind of something they would have been eligible for, but just weren't aware of it because advertising was unnecessarily restricted, it doesn't go down well.

As for the comments about newspaper and television, that's fine if it's your 'fault' that you missed it/didn't see it. If you were excluded because they deliberately chose not to market to you that's different.

 

[straitman]

As for the comments about newspaper and television, that's fine if it's your 'fault' that you missed it/didn't see it. If you were excluded because they deliberately chose not to market to you that's different.

Isn't it really the same thing though?

What is different if I choose not to be on facebook and therefore miss the offering?

 

[oz_mark]

As for the comments about newspaper and television, that's fine if it's your 'fault' that you missed it/didn't see it. If you were excluded because they deliberately chose not to market to you that's different.

At the end of the day, they are just different marketing channels. In any case, many companies make any number of "exclusive" offers based on various criteria - it may be because of where you work, because you are a member of something, or whatever. This is no different.

Marketers don't (generally) deliberately exclude groups - they choose groups to include. This may be a large group (e.g. newspaper readers), or a smaller group. You may be surprised, but even in something like television or radio advertisers will often place advertisements targetting particular demographics.

 

[JohnK]

Sometimes they have single traveler sales, other time they have couples sales, I should think they’ve done their research, and perhaps losing the couple tickets you might buy in a 60% off sale wouldn’t compare to the tickets they’d sell in a couples sale

Actually 60% was just a number I plucked out of the air. I think you will find that the single airfare sales are never as generous as the 2-for-1 sales which is not only disappointing but discriminates against possibly their largest travelling group, the single traveller.

At which point people then start looking for ways of getting cheaper flights (ex-Asia for example) and some may even go off looking to other airlines. Sure it is not a great loss to the airlne but it is a loss and any loss of business cannot be good for an airline.

I recently purchased what I believe to be a bargain return airfare from BKK on SQ. This is the first time since I started flying regularly in 2003 that I have purchased (not including awards) a non-QF (or BA) airfare back to Australia. This is QF's loss and my gain and with the money I have saved I will put towards an RJ special across to HKG or KUL or even some CX special that may be around to still earn some decent SC's. I will still have lounge access not flying Oneworld.

And just think that QF would have still had that business had they included the single traveller in the 2-for-1 sale with say a 60% or even 70% airfare offer.

But we are getting totally away from the DJ $39 Facebook sale.

 

[JohnK]

Marketers don't (generally) deliberately exclude groups - they choose groups to include. This may be a large group (e.g. newspaper readers), or a smaller group. You may be surprised, but even in something like television or radio advertisers will often place advertisements targetting particular demographics.

But when advertising in radio or newspaper they have not excluded the person who does not listen to the radio or read the newspaper. So if the iPod is advertised for ~$300 in the Courier Mail it is available to everyone who turns up to the store even if they did not see the advertisement in the newspaper. Sure with some sales you have to quote some offer code but these are rare.

I believe airlines are playing a dangerous marketing game releasing cheap airfares to select groups of people and excluding the majority of their loyal travellers especially when word get around to these types of forums.

 

[samh004]

I believe airlines are playing a dangerous marketing game releasing cheap airfares to select groups of people and excluding the majority of their loyal travellers especially when word get around to these types of forums.

With no real loyalty scheme, I’m not sure how JQ can have loyal travellers

 

[Mrmaxwell]

I'm a user of fb but still was not aware of this deal as I don't have a fb connection with DJ...this is why I'm a member on AFF - to be advised of all things travel related as that is my interest and passion.

The number of deals/sales that AFF has bought to my attention is countless, yet never once have I thought 'how dare (airline x) not target me in this sale'!

Some of the negative comments here aganst DJ confuse me greatly :shock:

I don't care where the hell an airline advertises its sale fares - as long as I'm aware of it, via fb, AFF or other I am happy