Mr O’Brien said Woolworths was confident that it broadly had the best priced offerings for customers, but conceded Coles sometimes had the advantage.
‘‘We believe our offer is the leading offer in the marketplace,’’ he told an analyst briefing. ‘‘The gap (between Woolworths and Coles) jumps around a little bit but over a period of time, we’re confident we have the right position.’’
He said the company was running promotions to attract customers in a more targeted way than previously.
‘‘We know what promotions work, we know the effect that it has on customers is to a much greater extent than it did before, so we’re much more sensible in using our promotional dollars.
(strangely enough very little flying activity)
