So true, but to be honest, moving away from VA is far easier then a move away from DJ would have been. VA themselves have sealed my decision and I also agree I whinge far too much about their "new and improved" offerings, but no one yet has said here that my gripes are not based on fact. To answer your question, I'll be requlifying for gold again this year (my review year just rolled) predominently on pre-booked flights so I'd be mad not to, but I've no intention of providing VA with any fares they don't earn. If they represent best value on the day, I'll buy them, if not I won't. Pretty simple really. If I end up with no status......it really is not the end of the world. The VA lounges aren't that flash, the food is ordinary and I'm sick of the same tired offerings (in fact for breakfast I actually prefer to buy a full cooked breakfast in the terminal) and the number of drinks I consume is minimal (two to three maximum). I rarely check luggage, my most used terminal does not have priority screening, priority boarding I can live without and sitting up the pointy end, although preferred, is also not a life or death requirement (for me). I will miss fly ahead but with no status, family pooling is no point either.
As for the other intangibles, Europcar only just introduced their loyalty scheme about the same time as VA offered it and I qualify for the executive level regardless and as for HH, I have enjoyed the DYKWIA for a bit, but let's be honest.......it ain't no freebie and I only intend to requal that for another year and I'll go back to normal nobody life. Secure sentinal is worthless to me and I honestly struggle to see value in a flexi fare, let alone business fares so that side of this "youthful and dynamic" airline is lost on me and since VA have decided to show absolutely no gratitude to me for dedicating basically every flight I've made over the past four to five or so years to them, whilst showering non-loyal flyers with frankincence and myrrh (so to speak), VA themselves have decided that I (and others like me) are worthless to them, so why not?
Am I angry? Yes.