Moopere
Established Member
- Joined
- Feb 10, 2010
- Posts
- 2,653
This is American Express' problem, not ours.
I agree with your post. However, whilst it remains Amex's legal problem, its morphs into a consumer aggravation because it means you have to reconcile each line of your Amex statement to ensure you have been properly credited and for those line items not properly credited you have to call/email and follow up - taking ones time (which is never free).
Honestly, schemes like this that go completely overboard with detail and complexity are bound to fail, and continue to fail, no matter the bedding in time.
As a marketing tactic there is just no way, in my opinion, that Amex thinks this new deal is a good way to attract and retain customers. I feel sure that this is a subtle corporate way of showing us the door - they cannot possibly want to support the product and are trying to wean down the customer base.
Having watched the changes in the past 12-18 months as a customer, it seems to me that Amex in Australia at least, is trying to divorce themselves from Membership Rewards liabilities in favour of direct earn to other peoples loyalty schemes (direct to airlines for example) or whatever shared arrangement is being run in the back-office for the bank branded Amex cards (usually a banks own points system)