There are lots of strange terms around. Some are just caught like a disease (listen to the PAs given by FOs...they all end exactly the same way, but there is no script as there is for the cabin crew PAs). Some just strike me as silly...i.e. QF calling people 'customers', and Virgin calling them 'guests' (which implies you didn't have to pay)...whatever happened to 'passengers'?
They exist on the radio too....pilots asking for something 'if/when available' (just ask - you won't get it if it isn't available). And why do BA always call themselves 'the Speedbird'- have they only got one? 'Make visual approach when visual' does have a specific meaning, but I always wonder if I could ask for one when not visual.
I've noticed on QF international lately that the CSM doing the announcements through the flights are pushing the duty free really hard boasting their extensive range and exclusive products not available on the ground and competitive prices (i always laugh at that).
Are QF management pushing this? I find it far too ryanair like for a supposed "premium" (there's that word again) carrier.