Virgin are trying to capture a large slice of the corporate market so this means treating their higher status pax well. In my case I have only attained Platinum with them though a status match.
Based on what I have experienced, they have just lost any chance of me moving my flying over to them.
I had booked flights a couple of months ago, mine direct, the others via an agent, and after much consternation, with Virgin and the agent initially not wanting to have anything to do with the bookings made by the other, had the bookings linked and seats allocated.
I've turned up today to find the bookings not linked and us not sitting together on either the forward or return legs of our trip. Coupled with the surliness of the lounge staff who eventually did sort things out, although we were certainly placed further back in the plane, it was a great start to our holiday.
Never again.