Over the weekend, Qantas and Jetstar announced additional services (including a special B747 flight) to get fans from Perth, Townsville and Brisbane to Sydney and Melbourne for the AFL and NRL Grand Finals.
As suggested, high demand will always mean that the cheapest fares sell out quickly. However this year we’re talking about an already busy school holiday period, with both Grand Finals scheduled on the same weekend. It also happens to be a long weekend in Sydney, and for the first time in Melbourne.
Contrary to popular belief and media reports, Qantas and Jetstar don’t increase prices because of special events – Grand Finals or otherwise. As you may know, our system range allows seats to be booked nearly 12 months in advance. By way of example, I can share with you that approximately half of all Qantas customers flying between Melbourne and Perth have paid $275 or less each way.
Finally, and to state the obvious, the nature of the competition means we don’t get much notice about where the demand will come from. We have been keeping a close eye on results throughout the Finals series and had subsequently added services where necessary.