I have a Diploma In advertising and worked in Advertising for many years.
The TV ads and double page current “VOYEUR” ads, and massive billboards all around Sydney airport I saw last night are a flagrant breach of the LAW in this country, making a very deliberate and totally misleading advertising claim.
It is an offence in this country to run ads that deliberately mislead a reasonable person.
"A reasonable person" seeing all these ads with no fine print would assume they got a free wine on a Virgin flight if they wanted one. No question. Tuesday 8pm, Saturday 4pm on Monday midday etc. The ads impute that clearly. There are no time slots in fine print
There is NO complimentary wine or beer on ANY Virgin flight to ANYWHERE on weekends. For Platinums - or anyone else.
We flew this Saturday evening SYD-MEL-ADL and asked then, and got told –
“Weekend now – does not apply”
The TV ads have a FA sweetly asking
"You have a choice of a Pinot Grigio or a Merlot, Sir”
All totally and deliberately deceptive, as in practice that does not occur on most Virgin domestic flights in each week. If the ACCC were to get wind of this, Virgin would be in all the trouble in the WORLD, trust me.
A $100,000 fine, placing public apology ads etc, and the ACCC just LOVE taking on Tall Poppies like Virgin, and making a public example of them. @
The "Happy Hour" 5-7pm free alcohol on certain (
but not all) Virgin domestic flights is nothing new whatsoever, and has been around for years.
These new ads are inputing checked baggage and booze is a
NEW policy of some kind. "
NOW complimentary" clearly imputes it previously was
not complimentary. The free checked baggage piece is new, the booze policy is not new, and is in fact totally unchanged from some years back.
I suggest Virgin takes a leaf out of United's songbook,
and mails all Platinums with 20 x paper Drink chits with their member accreditation entitling them to a wine or beer whenever they feel like one on a flight. Near zero real cost to them, and again a tangible BENEFIT of getting to Platinum that others Tiers do not get.
THAT is smart business, and smart leadership.