If QF are taking this view....then why not:
- Change the rule so that only in the business lounge (so they're either Plat above ) it can be changed to within 2 hours of the original ticket departure.
- Change it so that only on weekends it can be changed (they already did this with booze onboard so I can't imagine it being too difficult). Heck it could be coded into the system to allow specific days only.
- Bring in an option to change flights for a points fee and 'generate' revenue this way (works with the wine tasting machine right?)
- Bring it in as a written benefit for Platinum One, but not for Plats.
- Perhaps this is an indication that flexible fares are priced too high, and QF would sell more flexis if the price point was at a more acceptable level
Looking at things from a purely 'too many people do this so we will do this' is such an outdated and poor way to do business. QF says they are always looking for ways to engage more with their database and this would be yet another great opportunity to do so. Their frequent flyers are smarter than those making decisions. Think about it... how many senior managers, Cxx level execs, entrepreneurs and successful people fly Qantas? There's a huge brains trust there to tap into - people with more experience and different ways at looking at things, and yet QF make a straight up decision to just remove something just because they think it's in their best short term interests? So much fail right there.
I think just culling it entirely shows serious lack of thought and insight into the overall strategy. There are ways QF/VA could turn their "problems" into massively high revenue opportunities. They just need to know where to look... and it sure isn't with anyone looking purely at numbers that has their bonuses linked to making those grow larger in the next 12 months.