exceladdict
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Depends what level you play the game at. Let's say your family spends $150/week on groceries.However is it worth for this once off to have your weekly spend future offers bumped up at least $10/wk if not $20 ongoing?
If you can manipulate any combination of that across N accounts for members of your household (following the T&Cs of course) then as long as your total spend is not <$150, you're collecting points for the spend you would be doing anyway.
You may choose to follow targets up on one account while you discontinue use of another. You need to make the call whether the increased targets have a lower payoff i.e. 10k points for 4*50 is better than 10k points for 4*70, but 20k points for 4*150 is worse than both.
That said, if it impacts your spend, the organisation probably wins - and [admittedly without citing anything] I would be very surprised if organisations continued to run loyalty programs if they didn't win in the long run.
And then there's the cost of your own time doing all this math