.... LOL. What makes you think that?
They released info about the auto transfer to stores about a week before the September transfer. Info about the increase to 1000 QF points per 2000 WOW points was only released to stores this morning at 5am.
It appears it is due to a renewal of the WOW/QF agreement.
They have also made it easier to set the WoW points option to 'transfer to QF'.
Sorry my post could have been a bit clearer, here is the broad timeline:
In October 2015, Woolworths Rewards announced that it would be replacing its Everyday Rewards program with the Woolworths Rewards scheme. Rather than earning 1 QFF point per $1 spent, members could only earn Woolworths Dollars on orange ticketed items. Woolworths also cut ties with Qantas, though this only lasted until January 2016 when the supermarket announced that special offers would allow members to redeem their Woolworths Dollars for Qantas Points every once in a while. Then in August 2016 the earn of 1 WOW point per dollar spent was restored with the conversion rate of 2000 WOW points = 870 QFF points, which has remained, until the recent change this week to a better conversion of 2000 WOW points = 1000 QFF points.
So of course the staff on the front line are the last to know, my criticism was aimed more at the Grant O'Brien era management of the Woolworths group during that period - a period of billion dollars losses, Dick Smith & Masters debacles, problems with Big W, negative enhancements in the WOW loyalty scheme and shrinking sales in food, petrol and liquor in a benign consumer environment, so not exactly a happy time for WOW shareholders, staff or customers.
Not saying it is all Woolworth's fault, as I'm sure that Qantas were doing their bit to maximise their own QFF division profits. As you say - renewal time obviously has reset the power equation and it looks like maybe QFF and WOW have come to a more mutually agreeable relationship going forward and a slightly better deal for us QFF points collecting tragics here. We will never know unless we were in the negotiations but I wonder if it was QFF or WOW who decided to make the WOW to QFF conversion more frequent and better value for the customer.