I have been Hertz PC for 3 years and mostly agree with the comments above. I have had pretty much no status recognition at all, to the point I wasn't even sure if I had it.
This all changed recently at my recent hire a month ago in ZQN. When I arrived there was a huge line of people trying to collect their hire car, the staff were calling out for gold, PC members to step forward and skip the line which was great. They were running behind and most of the cars weren't ready yet when I arrived but they made sure mine was first to come out. I received a 2 level up car upgrade (mid-size to a suv). I ordered snow chains but they weren't in the car, probably due to the upgrade. When I went back the next day to collect them they were very apologetic and waved the fee of the chains for the whole week.
I accidentally damaged the car and even during this process they were extremely helpful, repaired the car and sent the invoice for my travel insurance within a week. Even on returning the car at the end they were very friendly and the same person I had dealt with all week through the hire, chains issue, damage and return came and had a chat to me about everything and remembered I was a PC.
This was extremely different to the last time I hired from the same place a year ago. Besides not receiving any recognition, on the first day of using the snow chains about 50M in they broke and got stuck in the wheel which sucked trying to dig out in blizzard conditions. Just to clarify, I am not a novice with snow chains, they were on correctly and I was going slow, I believe they just broke due to being worn out. I returned to the hire place, they weren't even friendly about it, no apology and they kept us waiting for over an hour without information to get new ones.
So I am unsure if there was maybe a change in management or the new person was just great at customer service, but it was from a 0 to a 10 difference in a year.