- Joined
- Sep 20, 2018
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- Qantas
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I agree and that is a very invidious and opaque form of influence. There is a substantial body of research into feelings of reciprocity and that is exactly what CL is trading on developing with its members.I am sure QF is not crass enough to offer CL membership in return for specific favours. It is more subtle than that - just predisposing influential people to be in a positive mood whenever they think about QF - or perhaps creating a sense among those people of a general sense of obligation.
And your comments point to exactly the potential for the sort of subtle predisposition that @MARTINE was talking about with pharma companies and doctors upthread. This sort of thing is everywhere. They don’t do it for nothing or altruism , it costs a business significant money to market in this way. They clearly expect a quid pro quo somehow.