I took the benefit of Hilton Honors Diamond tier match through Virgin, with the aim of seeing if they could hold my business, but after 6 months I'm struggling to see the value in this program.
As far as I can tell, the main benefits have been more points which could be useful for redemptions, however the other Diamond status benefits have been largely irrelevant. I've not received a room upgrade of any significance, other than "a higher floor" (which is about as pointless a benefit as I could imagine), and the quality of service across the properties I've stayed at has been so lacklustre that it hard to see that I'm getting any better treatment. Even their executive lounges don't match the quality of hotels in cheaper price brackets.
I can't justify continuing to book Hilton's when there are better properties out there at the same price, when even at the top of its loyalty program the benefits are negligible.
Has anyone else had a similar experience, and if so which program would you recommend?
As far as I can tell, the main benefits have been more points which could be useful for redemptions, however the other Diamond status benefits have been largely irrelevant. I've not received a room upgrade of any significance, other than "a higher floor" (which is about as pointless a benefit as I could imagine), and the quality of service across the properties I've stayed at has been so lacklustre that it hard to see that I'm getting any better treatment. Even their executive lounges don't match the quality of hotels in cheaper price brackets.
I can't justify continuing to book Hilton's when there are better properties out there at the same price, when even at the top of its loyalty program the benefits are negligible.
Has anyone else had a similar experience, and if so which program would you recommend?