Hilton Launches Surprise Points Devaluation

[dsotm]

Was just looking my plans for London next year, and saw that a couple of days ago Hilton quietly increased the points required for most upscale properties. I was looking at The Trafalgar but for a 10-night stay it jumped a total of 80,000 points. Other hotels increased too;

Conrad 90,000 per night
Waldorf 85,000
Park Lane 90,000
Trafalgar 95,000

It seems the increases vary a lot through the properties and dates.

 

[justinbrett]

From what I've observed Hilton is fully dynamic now.

 

[p--and--t]

https://loyaltylobby.com/2024/12/21/hilton-honors-award-devaluation-december-20-2024/

Not just some increases, other program changes as well

 

[muppet]

https://loyaltylobby.com/2024/12/21/hilton-honors-award-devaluation-december-20-2024/

Not just some increases, other program changes as well

What are the other program changes @p--and--t?

 

[p--and--t]

What are the other program changes @p--and--t?

Several pricing points for a standard redemption where there used to be one?

 

[justinbrett]

Several pricing points for a standard redemption where there used to be one?

IME there were plenty of hotels that had a standard redemption that changed depending on demand.

I always just divide the points by 200 and compare with the price in US$, sometimes points are a good deal other times its not, even for the same hotel.

 

[Princess Fiona]

IME there were plenty of hotels that had a standard redemption that changed depending on demand.

I always just divide the points by 200 and compare with the price in US$, sometimes points are a good deal other times its not, even for the same hotel.

Yep, and the sweet spot for redemptions is stay 5 pay 4 at the lowest redemption rate for that hotel, generally Conrad, WA etc.
I rarely use points for anything else.

 

[levelnine]

Hilton isn't fully dynamic. They have a maximum points rate that will be charged at each property for a standard award room regardless of the cash price. The recent change is that this maximum rate has gone up at a range of properties.

Not surprising, really. Anyone with access to US Amex cards is able to print Hilton points like they are monopoly money.