What time did you check in at LAX? I believe they open check in 10 hours before departure which is extremely generous IMO. There wasn't anyone in the line when I checked in at about 4pm for an 11pm departure.
I was on a connecting flight. Virgin America won't issue onboards boarding passes for VA2. They arrive into the same terminal that VA leave from, so you have to queue up upon arrival at LAX (airside) for a boarding pass.
They had 2 service desks with no queue for any sort of priority.
I've also arrived for a flight to BNE at the same time as the SYD flight leaves. The staff at the service desk then go to handle boarding for the SYD flight leaving you waiting until they return. It's a pretty lousy system, and generally with pretty grumpy staff.
Your bar analogy is misplaced in any case. They are clearly offering the service they are claiming to offer from LA and despite one person (the OP who i note has a grand total of ONE posts on this forum) clearly having a long wait for a boarding pass and being subjected to the indignity of having to actually SHOW HIS CARD to enter the lounge I would suggest that these things are fairly minor in the grand scheme things. I'm sure even QF FF'ers have the occasional long wait for a boarding card or get a once over from a lounge dragon.
Not a card to enter the lounge, but a card to get VA staff at their service desk to provide the service they claim to offer (and were fairly rude/lecturing about it).
QF don't require you to queue up at LAX to get another boarding pass (flights into LAX on AA then onwards to Australia on QF, for example) so if VA want to offer a decent experience they need to get the connections right.
It's simply not a Platinum-style/premium service that's offered compared to QF if you're connecting in the US.
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